Introduction As companies develop their branding strategies, they are required to answer a fundamental question: who are their customers? Without being able to identify who your
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
In this post, we’ll discuss how to focus your efforts in creating value for your customers by using three industry-leading business frameworks.
Introduction In this additional write-up, we are not going to further delve into the physical and digital customer journey but actually expand on the context