In this article, we move past the traditional ‘customer profiling’ approach in order to understand what types of marketing approaches really work.
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
One of the best ways to improve your brand and drive sales is fashion market segmentation; read all you need to know in this article.
In this post, we’re looking at ways in which you can communicate your marketing messages more effectively by understanding your customer’s purchase decision process.
Chanel is a luxurious and exclusive brand that became successful by defying norms. Keep reading for insight into the Chanel target market.
The MAC Cosmetics target market is one of the biggest in the industry. Its market segmentation helps us understand its overwhelming success.
In this post, we’re looking at 11+ channels your brand can use to acquire new customers. Enjoy!
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
In this post, we’re looking at 7 reasons why direct-to-customer brands fail, despite being a potentially profitable business model.
