In this article, we move past the traditional ‘customer profiling’ approach in order to understand what types of marketing approaches really work.
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
In this post, we’re looking at ways in which you can communicate your marketing messages more effectively by understanding your customer’s purchase decision process.
Chanel is a luxurious and exclusive brand that became successful by defying norms. Keep reading for insight into the Chanel target market.
In this post, we’re looking at 11+ channels your brand can use to acquire new customers. Enjoy!
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
In this post, we’re looking at 7 reasons why direct-to-customer brands fail, despite being a potentially profitable business model.