To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
Porter’s Five Forces model is a very useful business tool, which is used to understand the profitability of an industry as a function of competition.
Rent the Runway has one of the most interesting fashion business models in e-commerce. Let’s look at why it’s so great at delivering value.
440 industries academy starting a business in fashion free online course starts on Ongoing (Online) lecturer Thomas Brownlees GO TO CLASS course contents understand the
There are many internal and external reasons which push a company to start international expansion. In this post, we’ll analyze the most relevant ones.
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
In order to address the challenges of fashion sustainability firms need to become better aware of the trends that are influencing customer behaviour.
