The Value Chain in International Marketing
January 9, 2020
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
Understanding a Firm’s International Marketing Strategy
January 8, 2020
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
Figuring Out Pricing in International Marketing Strategy
March 29, 2019
Defining a pricing strategy in international marketing can be a challenge, as there are many variable to take into account. Le’ts see which ones.
Understanding Entry Modes in International Marketing
March 16, 2019
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
Primark Marketing Strategy Case Study
March 25, 2022
Find out all you need about Primark history, the controversies, its marketing strategies, and the facts behind the company’s growth.
MAC Cosmetics Marketing Strategy – Pricing, Initiatives & More
January 17, 2022
Have you been wondering how MAC Cosmetics made it to the top spot? This article explores the MAC Cosmetics marketing strategy.
How To Navigate Branding Decisions in International Markets
December 24, 2021
In this post, we’re exploring all possible branding options when developing your business internationally. Enjoy!
Uniqlo Marketing Strategies – Secrets Behind The Japanese Giant
November 17, 2021
The Uniqlo marketing strategies are what make them the Japanese giant they are today. Read on to discover the strategies that define Uniqlo today.
How To Manage Your Fashion Collections to Enter International Markets
November 12, 2021
In this post, we’re looking at how you can develop your collections to enter international markets and grow your brand.
How to Apply the Uppsala Model for International Expansion To Your Fashion Brand
November 1, 2021
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
