Why Jobs to Be Done Theory Matters for Your Business
January 1, 2019
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.
A 4-Step Strategy to Build a Community Around Your Fashion Brand
February 1, 2023
In this post, we’re looking at a simple 4-step strategy to help you create a community around your fashion brand.
3 Reasons Why Your Fashion Brand Needs User Generated Content
June 20, 2022
User generated content can be one of the most effective forms of content for your fashion brand. Let’s see why.
Understanding Your Product’s Value In the Fashion Industry
June 3, 2022
In this post, we’re looking into customer value and how it impacts customer’s purchase decisions. Enjoy!
The Three “Es” of Branding for Your Fashion Company: Efficiency, Effectiveness, and Experience
May 4, 2022
In this post, we’re looking at the three “Es” of branding and applying them to fashion brand management.
Is Your Fashion Company Product or Market Focused? Let’s Find Out
May 3, 2022
Is your fashion business product or market oriented? Let’s find out!
5 Reasons Why You Should Use Your Blog to Get a Job in Marketing
April 22, 2022
In this post, we’re looking at 5 reasons why creating a blog can be a great way to present your marketing skills in the job market!
5 Things Your Landing Page Needs to Have In Order To Convert
March 18, 2022
Your landing pages are the last mile of your digital funnel. Once your customer lands on these pages, “making or breaking” a sale often depends
The Marketing Funnel Vs.The Customer Journey – Differences for Your Brand Strategy
January 14, 2022
In this post, we’re clarifying the difference between the marketing funnel and the customer journey to exemplify the differences between these two marketing and branding tools.
How to Manage Social Media To Increase Sales and Retention for Your Fashion Brand in 2022
January 12, 2022
In this post, we’re looking at some best practices to use social media in an effective manner for your fashion brand.
