
Why Jobs to Be Done Theory Matters for Your Business
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.
In this post, we’re looking at a simple 4-step strategy to help you create a community around your fashion brand.
User generated content can be one of the most effective forms of content for your fashion brand. Let’s see why.
In this post, we’re looking into customer value and how it impacts customer’s purchase decisions. Enjoy!
In this post, we’re looking at the three “Es” of branding and applying them to fashion brand management.
Is your fashion business product or market oriented? Let’s find out!
In this post, we’re looking at 5 reasons why creating a blog can be a great way to present your marketing skills in the job market!
Your landing pages are the last mile of your digital funnel. Once your customer lands on these pages, “making or breaking” a sale often depends
In this post, we’re clarifying the difference between the marketing funnel and the customer journey to exemplify the differences between these two marketing and branding tools.
In this post, we’re looking at some best practices to use social media in an effective manner for your fashion brand.