In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
In this post, we’ll discuss how over the last few years business frameworks focused on finding value in a firm evolved towards more customer-centric models.
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
As the luxury market is growing, brands need to adapt to new competition and to the standards of more demanding customers. Let’s see what can be done!