In this post we're analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.
In this post, we're looking at one of the most remarkable collaborations in fashion: the one between Karl Lagerfeld and H&M. Enjoy!
In this post, we're looking at Jaquemus and his innovative branding strategy, able to defy cliches.
Are collection drops the key to making your streetwear brand luxury? Let's look into the way Nike is able to use exclusive distribution to create timeless sneakers.
In this case study we're looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand's equity.