Circular Fashion- History & Trends
January 18, 2023
Learn about the background and development of circular fashion, as well as the current trends and celebrity advocates for this type of clothing.
How to Create an Authentic Brand: 3 Things to Know
January 11, 2023
In this post, we’re looking at three essential characteristics on how to create an authentic brand.
Patagonia Case Study: Developing Trigger Event Communities in Sustainable Fashion
December 13, 2021
In this post, we’re looking at how Patagonia is contributing to fashion sustainability by creating trigger-event communities focused on helping users be more sustainable.
How To Increase Sustainable Clothing Sales in 2022
November 10, 2021
If you want to increase sales in sustainable clothing, in this post we’re looking at some helpful tips to optimise your communication and incentivise sustainable purchases.
Brunello Cucinelli Case Study: The Conspicuous Austerity Customer
October 7, 2021
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
Nike Marketing Case Study: How Do They Do It?
September 23, 2021
For over five decades, Nike has remained a dominant sneaker maker globally. Let’s discuss the Nike marketing strategy and why it works.
Why Employer Branding Matters for Your Fashion Business
September 22, 2021
In this post, we’re looking at the many benefits connected to building a strong employer brand for your fashion business.
Customer Segmentation in Sustainability Does Not Work and Here’s Why
September 19, 2021
In this article, we move past the traditional ‘customer profiling’ approach in order to understand what types of marketing approaches really work.
Starting a Fashion Business in 2022: New Models of Brand Management
September 16, 2021
Starting a new fashion brand? Here’s some advice to get you on the right track to help you build a memorable and engaging brand.
How to Measure Social Impact: The Essential Guide
September 15, 2021
Learn how to measure social impact. This article will show you the different types of metrics, and what type is best for your business.
