Brunello Cucinelli Case Study: The Conspicuous Austerity Customer
October 7, 2021
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
Nike Marketing Case Study: How Do They Do It?
September 23, 2021
For over five decades, Nike has remained a dominant sneaker maker globally. Let’s discuss the Nike marketing strategy and why it works.
Why Employer Branding Matters for Your Fashion Business
September 22, 2021
In this post, we’re looking at the many benefits connected to building a strong employer brand for your fashion business.
Customer Segmentation in Sustainability Does Not Work and Here’s Why
September 19, 2021
In this article, we move past the traditional ‘customer profiling’ approach in order to understand what types of marketing approaches really work.
Starting a Fashion Business in 2022: New Models of Brand Management
September 16, 2021
Starting a new fashion brand? Here’s some advice to get you on the right track to help you build a memorable and engaging brand.
How to Measure Social Impact: The Essential Guide
September 15, 2021
Learn how to measure social impact. This article will show you the different types of metrics, and what type is best for your business.
Building Shared Value With Your Fashion Brand: A Step by Step Approach
September 14, 2021
Building Shared Value is a key strategy to allow your brand to further social and environmental goals, while still making a profit. In this article we talk all about it.
Creating a No-Budget Marketing Campaign: How Cause Marketing Can Get You There
September 13, 2021
Are you looking to understand how to create a business that does not have to spend money on advertising? Look no further, this is the resource for you.
6 Reasons Why Minimalist Fashion is a Great Sustainable Option
August 25, 2021
In this post, we’re looking at 6 simple reasons why minimalist fashion is a great way to go to make your wardrobe sustainable.
Is A Fashion Business Degree Worth It?
May 19, 2021
Enrolling in a fashion business school is a big decision, but is it worth it? In this post, we’ll look at 5 reasons why the answer is yes.
