Experiential brands connect to their customers by evoking positive reinforcements which drive a customer back to the store. Let’s see how they do it.
Returns are the new normal. High returns can also mean higher customer loyalty. In this post we are going to address how to create a great return policy.
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
Fashion brands have been transitioning towards vertical integration in order to leverage on the opportunities of masstige, lets’ see why.