Fashion companies are moving away from the creation of a single collection per season and are starting to develop a collection portfolio. Let’s see how.
As the luxury market is growing, brands need to adapt to new competition and to the standards of more demanding customers. Let’s see what can be done!
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
In a world evolving towards pure play digital stores, omnichannel distribution seems to be able to connect the physical and the digital seamlessly.
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
Experiential brands connect to their customers by evoking positive reinforcements which drive a customer back to the store. Let’s see how they do it.