3 Tips to Build a Stronger Fashion Brand
January 13, 2021
Building a strong brand is not something that only large companies can do, even smaller firms can do it. Let’s see how!
6 Business Actions that Make Your Word-of-Mouth Marketing Skyrocket
January 11, 2021
How can your brand impact its word-of-mouth reputation? Simple, by focusing on these 6 activities which maximise brand reputation.
Emotional Purchases in Luxury and Consumer Behaviour
January 10, 2021
Emotions are central to managing a luxury brand. In this post, we’re looking at all of the implications of your customer’s emotive side.
How to Develop A Branding Strategy for Your Fashion Firm
December 30, 2020
Building a brand is a lot of hard work, but with our guide, matters get as simple as asking the right questions!
12 Reasons Why Content Marketing Is the Best Marketing Strategy for Your Fashion Brand
December 29, 2020
Content Marketing is the best marketing strategy for fashion brands, in this post, we’ll look at how you can use content to grow your brand.
12 Things Fashion Brands Learned By Developing Gaming Apps
December 26, 2020
Gaming has changed the way we deal with technology and the way we shop. Here’s how fashion brands adapted to the new trends.
12 Ways Augmented Reality Improves Your Customer’s Retail Experience
December 21, 2020
Fashion brands are taking their business to another level with the help of Augmented Reality. You want to do it too, and here’s how!
Creating the Perfect Team for Your Fashion Startup: What Skills to Put Together and Where to Find Them
November 10, 2020
Your team is where your firm’s strength lies! In this post, we’ll explore what skills make up the perfect team and where you can find them!
Customer and Market Segmentation in Fragrances and Perfumes
June 12, 2020
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
Defining Traits of Luxury Fashion
May 25, 2020
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
