Defining Traits of Luxury Fashion
May 25, 2020
When discussing fashion and luxury it’s very important to have a clear vocabulary to better articulate our thoughts and ideas.
How to Make Your Store Atmosphere Generate Sales
May 23, 2020
A store’s atmosphere is able to influence customer perceptions and to reinforce their willingness to buy your products. Let’s see how.
How to Put a Price On Your Fashion Brand
November 21, 2019
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
Relational Branding for Fashion Companies
November 20, 2019
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
Customer Segmentation in Beauty and Cosmetics
November 16, 2019
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
What is Made in Italy and Why It Matters
November 14, 2019
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
Fashion Firm Competitor Analysis Criteria
October 23, 2019
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
How A Fashion Brand Can Ignite Action
June 13, 2019
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
Building a Habit is the New Branding in Fashion Retail
June 11, 2019
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
How to Hook Your Fashion Clients By Creating Addictive Brands
June 10, 2019
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
