Segmenting Your Audience in Fashion [VIDEO]
May 27, 2019
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
How To Segment the Fashion Market [VIDEO]
May 23, 2019
How do you segment the fashion market? In this whiteboard animation, we’re looking at the different tiers which are part of the fashion pyramid.
Experiential Branding in Fashion [VIDEO]
May 22, 2019
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
Brand Image and Communication in the Fashion Industry
April 9, 2019
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Branding decisions in the fashion industry
April 8, 2019
The fashion industry is striclty entwined with the challenges of developing a brand. Branding in fashion accounts for the highest intangible assets.
Consumer Segmentation in the Fashion Industry
April 7, 2019
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
Market Segmentation in the Fashion Industry
April 6, 2019
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
The Importance of the Country of Origin Effect
April 3, 2019
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
Use ‘The Crowd’ to Push your Business
February 9, 2019
Entrepreneurs need to ‘get the job done’, while creating a community, here’s how you can catch two birds with one stone by leveraging the crowd.
