In this post, we’re looking at 5 common mistakes to avoid when segmenting your audience. Enjoy!
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
In this case study we’re looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand’s equity.
Hermes’ marketing strategy has made the luxury brand remain alluring for years. This article helps you gain insight into their success.
In this post, we’ll help you look into opportunities to access the fashion industry even if you don’t have a university degree. Let’s see!
Standardising or adapting your product to fit the demands of foreign markets is an essential decision to make to grow abroad. Let’s see how.