How To Manage Your Fashion Collections to Enter International Markets
November 12, 2021
In this post, we’re looking at how you can develop your collections to enter international markets and grow your brand.
Top 5 Mistakes Fashion Brands Make When Segmenting Their Audience
November 5, 2021
In this post, we’re looking at 5 common mistakes to avoid when segmenting your audience. Enjoy!
How to Apply the Uppsala Model for International Expansion To Your Fashion Brand
November 1, 2021
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
Giorgio Armani Case Study: Using the Business Model Portfolio to Dominate International Markets
September 30, 2021
In this case study we’re looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand’s equity.
Is Perfume Business Profitable? Let’s Find Out
September 17, 2021
Is Perfume Business Profitable? Dive in for a detailed answer. We will discuss the fragrance market shares, distribution channels, and market trends.
Hemes Case Study: Insights Into Its Marketing Strategy
September 16, 2021
Hermes’ marketing strategy has made the luxury brand remain alluring for years. This article helps you gain insight into their success.
5 Steps to Achieve Success at Fashion Trade Shows
July 12, 2021
In this post, we’re looking at some tips and trips to make your fashion trade show a success for your brand.
9 Strategies to Take Your Business Global
May 5, 2021
If you’d like to learn about the 9 different strategic windows of opportunity to enter international markets, read on!
How to Get into Fashion Industry Without A Degree?
April 21, 2021
In this post, we’ll help you look into opportunities to access the fashion industry even if you don’t have a university degree. Let’s see!
4 Theories to Assess Your Firm’s Competitiveness
December 3, 2020
Understanding how competitive your firm is on international markets is not a simple tasks, in this post, we present 4 theories that can help.
