Standardising or adapting your product to fit the demands of foreign markets is an essential decision to make to grow abroad. Let’s see how.
Market research is the foundation of an expansion strategy, in this post, we’ll break down why it’s so important and how to do it right.
Developing a sustainable business model for your fashion brand is no easy task, in this post we’ll see how to make your brand more sustainable
Internationalisation theories help international managers understand how to make a company develop and grow internationally. Let’s see how.
In this post, we’ll discuss how to focus your efforts in creating value for your customers by using three industry-leading business frameworks.
In this post, we’ll discuss how over the last few years business frameworks focused on finding value in a firm evolved towards more customer-centric models.
There are many internal and external reasons which push a company to start international expansion. In this post, we’ll analyze the most relevant ones.
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
Licensing in the Fashion industry is a key contract to create partnerships with manufacturers and utilize all of the untapped equity of your brand.
