International Market Research Explained
December 2, 2020
Market research is the foundation of an expansion strategy, in this post, we’ll break down why it’s so important and how to do it right.
5 Strategies to Develop a Sustainable Business Model For Your Fashion Brand
December 1, 2020
Developing a sustainable business model for your fashion brand is no easy task, in this post we’ll see how to make your brand more sustainable
Understanding Internationalisation Theories To Grow Your Firm
November 30, 2020
Internationalisation theories help international managers understand how to make a company develop and grow internationally. Let’s see how.
It’s All About Value Creation: Attract Your Customers with these 3 Business Frameworks
June 24, 2020
In this post, we’ll discuss how to focus your efforts in creating value for your customers by using three industry-leading business frameworks.
How is Your Company Generating Value? A Survey of Market Competitiveness Frameworks
June 22, 2020
In this post, we’ll discuss how over the last few years business frameworks focused on finding value in a firm evolved towards more customer-centric models.
Motives to Start International Expansion
January 10, 2020
There are many internal and external reasons which push a company to start international expansion. In this post, we’ll analyze the most relevant ones.
The Value Chain in International Marketing
January 9, 2020
The value chain is a framework that allows simplifying the complexity of the operations of a firm, reducing them into its 4 essential stages.
Understanding a Firm’s International Marketing Strategy
January 8, 2020
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
How Licensing Works in the Fashion Industry
September 16, 2019
Licensing in the Fashion industry is a key contract to create partnerships with manufacturers and utilize all of the untapped equity of your brand.
Understanding Fashion and Luxury in China
April 5, 2019
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
