Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
It’s simple and straightforward, yet most people forget the importance of a relationship oriented business. Here’s some advice on how to start a business.
Create an app, make it viral and spend the rest of your life worry-free. That’s something that many people tried, but few succeeded at. Let’s see why.
Mobile Commerce is creating new trajectories for online consumer behaviour in ecommerces. In this post we delve into the subject to provide guidance.
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.