Understanding Entry Modes in International Marketing
March 16, 2019
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
5 Steps to Starting a Digital Business with Little or No Money
March 1, 2019
It’s simple and straightforward, yet most people forget the importance of a relationship oriented business. Here’s some advice on how to start a business.
How to Create a Successful App or Get Broke Trying
February 10, 2019
Create an app, make it viral and spend the rest of your life worry-free. That’s something that many people tried, but few succeeded at. Let’s see why.
Use Mobile Commerce UX Design to Grow Your Business
February 9, 2019
Mobile Commerce is creating new trajectories for online consumer behaviour in ecommerces. In this post we delve into the subject to provide guidance.
Understanding The Business Model Canvas
February 9, 2019
Very few business analysis frameworks actually account for trial and error and the Business Model Canvas among them, helping companies overcome deserts.
The 4 Types of Innovation You Need to Know About
January 11, 2019
There are 4 types of innovation, new product innovation, sustaining innovation, disruptive innovation and efficiency innovation. Let’s seem in detail.
The Challenges of Negotiating Across Cultures
January 7, 2019
It might be easy getting to Yes, but it’s much harder getting to si,hai and da. Let’s see the challenges of negotiating across cultures.
How Job Stories Can Help You Develop a Better Product
January 4, 2019
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.
Why Jobs to Be Done Theory Matters for Your Business
January 1, 2019
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.
