The Challenges of Negotiating Across Cultures
January 7, 2019
It might be easy getting to Yes, but it’s much harder getting to si,hai and da. Let’s see the challenges of negotiating across cultures.
How Job Stories Can Help You Develop a Better Product
January 4, 2019
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.
Why Jobs to Be Done Theory Matters for Your Business
January 1, 2019
Jobs to Be Done Theory provides marketers with great insight into their customers’ core goals and what are their motives for using products.
