With cheap options available, marketing luxury jewelry is tricky. Check out the best ad campaigns used that make Cartier advertising unique.
This article centres on the Swiss Watch Industry. Their rich historical background, challenges faced, losses experienced, and lessons to learn.
Target Market For Jewelry Business. Do you intend to start a jewelry business? Check out how to identify and approach your potential customers in this post.
How To Price Handmade Jewelry. Find out the factors to consider and every other thing you need to know about pricing your handmade jewelry.
In this post, we're looking at one of the most iconic US brands: Tiffany and Co. and its market and brand strategy.
In this post, we're looking at how Pandora was able to create a strong marketing strategy by understanding the needs and expectations of a new generation of jewelry customers.