In this post, we’re looking at one of the most iconic US brands: Tiffany and Co. and its market and brand strategy.
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
In this post, we’re looking at how Pandora was able to create a strong marketing strategy by understanding the needs and expectations of a new generation of jewelry customers.
In this post, we’re looking at 4 different strategies you brand can use to increase its profits with accessible luxury products.
In this post, we’re discussing distribution in fashion: intensive, selective and exclusive.
What are the Functional, Social and Emotional needs of fashion products? In this post, we’re going to explain how companies can focus on the value of their products to engage their customers.
In this post we’re breaking down a simple but effective approach to developing your tourism marketing strategy to attract high net worth individuals.
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
In this post we’re analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.