Tiffany & Co. Case Study: A New Generation of Jewellery
November 1, 2021
In this post, we’re looking at one of the most iconic US brands: Tiffany and Co. and its market and brand strategy.
How to Apply the Uppsala Model for International Expansion To Your Fashion Brand
November 1, 2021
In this post, we’re looking at the Uppsala Model for international expansion to understand how to manage financial risk when it comes to growing your fashion brand abroad.
Pandora Case Study: How Pandora Reinvented the Jewellery Market
October 26, 2021
In this post, we’re looking at how Pandora was able to create a strong marketing strategy by understanding the needs and expectations of a new generation of jewelry customers.
Louis Vuitton vs. Hermes: A Case Study
October 25, 2021
In this post we’re comparing two of the most iconic and prestigious brands in fashion: Luis Vuitton and Hermes. Enjoy!
4 Strategies to Increase Profits Through Attainable Luxury Products (With Examples)
October 25, 2021
In this post, we’re looking at 4 different strategies you brand can use to increase its profits with accessible luxury products.
Intensive, Selective, and Exclusive Distribution in Fashion Explained
October 21, 2021
In this post, we’re discussing distribution in fashion: intensive, selective and exclusive.
The Functional, Social and Emotional Value of Fashion Products Explained
October 19, 2021
What are the Functional, Social and Emotional needs of fashion products? In this post, we’re going to explain how companies can focus on the value of their products to engage their customers.
Top Tips to Create a Compelling Luxury Tourism Marketing Strategy
October 14, 2021
In this post we’re breaking down a simple but effective approach to developing your tourism marketing strategy to attract high net worth individuals.
Brunello Cucinelli Case Study: The Conspicuous Austerity Customer
October 7, 2021
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
Nespresso Case Study: Teaching to Luxury Companies How to Manage a Business Model Portfolio
October 6, 2021
In this post we’re analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.
