Should retail companies rethink their current digital marketing plan?
September 1, 2021
In this post, we’re looking at some ideas to consider as you revise the digital marketing plan for your retail business.
An Exploration of Gender Neutral Fashion
July 23, 2021
In this post, we’re looking at the evolution of genderless clothing in the decades.
It’s All About Value Creation: Attract Your Customers with these 3 Business Frameworks
June 24, 2020
In this post, we’ll discuss how to focus your efforts in creating value for your customers by using three industry-leading business frameworks.
How is Your Company Generating Value? A Survey of Market Competitiveness Frameworks
June 22, 2020
In this post, we’ll discuss how over the last few years business frameworks focused on finding value in a firm evolved towards more customer-centric models.
Customer and Market Segmentation in Fragrances and Perfumes
June 12, 2020
In this post we break down the ways in which the perfume and fragrance industry can be broken down, in order to identify how to carve your perfect niche.
What The Fashion Industry Can Teach Us About Distribution and Retail
February 25, 2019
Fashion brands have been transitioning towards vertical integration in order to leverage on the opportunities of masstige, lets’ see why.
