
Identifying Business Models in the Fashion Industry
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
Understanding the business models of the fashion industry allows us to understand the strategy pursued by a fashion firm.
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
Fashion and Luxury have many areas of overlap due to the dream factor associated with an exlusive lifestyle. Luxury is more complex that it may seem.
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
Defining a pricing strategy in international marketing can be a challenge, as there are many variable to take into account. Le’ts see which ones.
Fashion retail has experiences profound changes over the last decade because of omnichannel distributions strategies. Let’s look where we’re headed.