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content marketing for the creative rockstar

an in-depth course on how to
build an interested and
purchase-ready audience

Course Content

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What is Content Marketing and Why It Matters 5 Topics

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Lesson Content

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Content Marketing for Creative Rockstars: Course Introduction

Content Marketing and Digital Marketing

It all Begins with Keyword Research

The Subtle Art of Blog Post Title Creation

Customer Profiling Theories and Analytics

Creating the Perfect Blog Post 5 Topics

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Lesson Content

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An Introduction to Blog Writing: The Wikipedia Case

Blog Post Typologies: Choose the length and decide the purpose.

A Guide to Writing the Perfect Blog Post

Blog Post Structure and Formats

Rich Content: Pictures, Infographics, Audio and Video

Lead Magnets and Landing Pages 5 Topics

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What is a Lead Magnet and Why It Matters

Funnel Design and Email Nurturing

Conversion Rates and Acquisition Costs

Landing Page Design

A/B Testing Landing Pages

Digital Product Design and Advertising 5 Topics

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Define Your Product: Vitamins or Painkiller?

Tools for Product Development: The Value Proposition Canvas

Tools for Growth: The Business Model Canvas

Market Orientation vs. Product Orientation

Product Development and Market Validation

Become a Content Rockstar: Concluding Remarks 4 Topics

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Lesson Content

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Content Marketing Planning

Research is Your Best Friend

Profile Your Audience

Conclusive Remarks on Content Marketing

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