Dior vs Louis Vuitton- Detailed Comparison

Dior vs Louis Vuitton- Detailed Comparison

Introduction

When you speak of luxury in the fashion world, certain things define this concept: quality, durability, exclusivity, and, most of all, pricey. Many people don’t mind the high purchasing costs of these luxury products; so far, it makes them look classy and exclusive. In this light, most brands try to keep up the luxurious feeling with the products they produce. Their craftsmanship is a characteristic they always pride themselves on. Over time, they became a thing of prestige to those who had them and an item of envy to those who did not. These luxury brands, most times, function as retail groups by producing goods over various segments selectively chosen. Their selections largely depend on and define how they want their brand to be recognized. 

One perfect example of a luxury brand that functions this way is the parent organization Moët Hennessy Louis Vuitton (LVMH). It houses wealthy and famous names like Fendi, Louis Vuitton, Christian Dior, Marc Jacobs, Givenchy, and several others. Richemont is another notable one, as it hosts subsidiaries like Van Cleef & Arpels, Mont Black, and Cartier under its umbrella. While all these brands take pride in their quality, it is not far-fetched to think that every other brand can achieve that. While discussing luxury brands, this article compares two of these luxury fashion houses, Dior vs Louis Vuitton. It also aims to reveal how both brands have been faring in the marketplace; their prices, what differentiates them, and their similarities.

  • A Brief Overview of The Dior Brand
  • A Brief Overview of The Louis Vuitton Brand
  • A Detailed Comparison Of Both Brands

A Brief Overview of The Dior Brand

Like most luxury brands, Dior targets customers who can afford to pay high prices under the assurance of high-quality products. The fashion house has been able to build a reputation over time among the high class in society so that it cannot afford to compromise the quality of its products. The fashion house Dior is not only particular about producing luxury products. It also designs custom products to meet the specific needs of its exclusive customers. Like many luxury brands, Dior’s customers are a range of old and young people attracted by fashion and accessories. As for their financial statuses, they are usually from what can be called upper-middle-income and upper-income groups in society.

Over the years, the luxury fashion house has gained prestigious recognition. In May 2017, it was ranked 189th out of 2000 global brands list created by Forbes magazine. It was also ranked 234 on the fortune 500 list in 2016. As of mid-2017, it had a market value of about $4.7 billion and was reported to have generated a revenue of nearly $50 billion that year. As of 2021, it closed the market year with $7 billion. Dior has a total of about 494 outlets globally. As for production, 80% of its production is done in Italy. It also has several production sites in Europe. Some of these locations can be spotted in Germany, Spain, France, and Portugal. The products manufactured in these various locations include shoes, jewelry, caps, jackets, gloves, and denim.

A Brief Overview of The Louis Vuitton Brand

Louis Vuitton is a global luxury fashion house under the parent company Moët Hennessy Louis Vuitton (LVMH). It majors in five main luxury segments: fashion and leather goods, watches and jewelry, wines and spirits, perfumes, and cosmetics.

Louis Vuitton is well known for its high-quality products, identity, heritage, and expertise. The brand’s average customers are usually people from the high class and high levels of society. They are traditionally fashion enthusiasts who do not mind paying a high price for high-class trending fashion. While they have continued to satisfy the wealthy elites, middle-aged women with high and readily disposable income have been their primary targets. Young fashionable people are also taking a good percentage on their target chart. Louis Vuitton’s retail network spans thousands of stores across the globe. They have about 15,000 employees for production, retail, and other production processes. The brand’s leather goods collections are produced exclusively in their workshops in the United States, Spain, and France. Their watches are solely manufactured at their timepiece workshops. Other products like footwear, watches, sunglasses, and jewelry collections are manufactured in France, Italy, or Switzerland. 

A Detailed Comparison of Both Brands

With both brands being under the same luxury group, Moët Hennessy Louis Vuitton (LVMH), it is easy to think that one should expect the same thing from both brands. But that is not necessarily the case. There are disparities, and this is because every luxury brand is expected to have its unique design, representation, and brand loyalists. Owning luxury has been seen to go beyond the feeling of simply being able to afford it. People also have personal tastes. Therefore, brands go out to meet these varying needs.

Dior vs Louis Vuitton – Accessibility

The accessibility of a brand is crucial to its growth and future. A brand that is not accessible will eventually go extinct. Over time, Louis Vuitton has been voted to be more accessible than Dior despite being more expensive. Louis Vuitton products are not only top-rated but also readily available. On the other hand, Dior is an equally big luxurious brand, but it doesn’t have the same exposure as Louis Vuitton. In effect, accessibility is an evident disparity under Dior vs Louis Vuitton.

Dior vs Louis Vuitton – Product Authenticity

Every successful item producer would want to maintain the integrity of their products and keep fake producers away. They have signature designs and styles that cannot be imitated. This is how they protect their brands.

Speaking of Dior, its purses are designed with heat stamps. The purse’s serial number is encrypted alongside the logo on these stamps. The lettering is usually neat and centered. Also, it is either designed in golden or silver color. Beneath the purse is a written signature location for its production (Made in Spain or Italy). In general terms, the stitches on Dior bags are usually tiny and even. They are often thinly threaded and have the same color as the bags.

On the other hand, LV has its bags (the pipes and handles) made of a kind of leather called Vachetta. Being extracted from cowhide, this leather is light brown, with a natural tone. After a while of use, the light brown tone darkens. The reason for this color change is its exposure to air. So, an easy way to spot a fake Louis Vuitton bag is to monitor the leather’s color change. Also, the LV logo is often detailed. The designers do not make errors while designing and planting them on the products. So, if there is a blur, discoloration, smudge, or tilt on the logo design, then that product is questionable. Also, the zips of LV bags are never made of plastic and are easy to push and pull.

Dior vs Louis Vuitton – Product Costs

Like all luxury goods, there’s no going around how Louis Vuitton and Dior are expensive. The high cost of their products can be attributed to the type of materials used for production and the cost of production. Their high prices can also be attributed to the need to run expensive campaigns and hire expensive designers. While the product costs vary, Dior has more expensive product categories than Louis Vuitton.

Some of Dior’s product prices have been higher than Louis Vuitton’s product prices. In the female bags section, some popular Dior bags like Lady Dior, Dior 30 Montaigne, Dior Book Tote, and Dior Caro cost around $3,500. Louis Vuitton’s female bags like Speedy 25, Speedy 30, Nano Speedy, and the Louis Vuitton Neverfull Bag cost between $800 and S2,500. One of the most expensive Dior outfits is the Dior lace dress, which costs $6,100.

But on a general note, Louis Vuitton has some highly pricey products that beat Dior’s highest product prices. Examples of these are the Kusama Pumpkin Jewel Bag which cost over 133,000 US Dollars, the Luxury Trunk, which cost 170,000 US Dollars, and the Steiff Louis Vuitton Teddy Bear, which cost nearly 2.2 Million US Dollars.

Dior vs Louis Vuitton – Product’s Visual Identity

Until Dior started to diversify into other retail goods, it was known for making dresses alone. While you can visibly see the branding on a handbag or luggage owned by Louis Vuitton, the same cannot be said for Dior clothes. The above-stated reason explains why Louis Vuitton is a bit more popular in the luxury world. For instance, one could walk into a room with an expensive Dior collection unnoticed. The reason can be attributed to the fact that the Dior outfit that such a person is wearing does not have the Dior logo or trademark. It could also be that the people who actively follow the brand and know its latest trends are not there. But the reverse is the case for Louis Vuitton, and it has been an advantage for the brand. Louis Vuitton always makes sure that its customers get seen and recognized in its products.

Hence, in comparing Dior vs Louis Vuitton, the latter has a more prominent visual identity.

Conclusion

With both brands being under one of the largest luxury group conglomerates, they both function well enough and have the characteristics of every luxury group, such as exclusivity, unwavering quality, and the likes of it. They, however, are not the same. Most importantly, the taste of the various buyers of these products vary. While one product may appeal to another client for cost, durability, or style, it may appeal to the other simply because of color or how fast they can get it when they want it. The love for variety can also be a thing as both products have a flair for coming up with variations of their products. The above comparisons can help influence your next buy, educate you on the luxury market, and give an insight into how both brands are perceived.

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