Disney and Givenchy have collaborated to make two separate collections this year. This collaboration between unexpected brands has caught the eye of many, including regular Disney and Givenchy fans and new customers. Disney and Givenchy are two companies that are not even in the same industry, which is why their collaboration sparked a lot of interest from people worldwide.
The Specifics of the Collaboration between Disney & Givenchy
The two collaborations between Disney and Givenchy are the Wonder Gallery and the 101 Dalmatians collections. This collaboration has been confirmed as a long-term collab, so consumers should expect even more collections in the future. The products are priced in Givenchy’s price range since they are considered luxury clothing items.
The collections are designed by Matthew M. Williams, Givenchy’s very successful creative director. The quote from Matthew Williams himself shows how important this collaboration was to him: “Disney has always held a special place in my heart, as it has for so many across generations, countries and cultures. As a boy from California and a father in Paris, Disney has always been a source of meaningful moments throughout my life. It’s a true honor to bring out two iconic brands together for this project” (source).
When each collection was launched there were more products, however since they are somewhat limited editions, there are many less products available now. In the following paragraphs, there will be detail about the products available now on Givenchy’s website. Some of the other products that were in the original collections but are no longer available include bucket hats, necklaces, wallets, card holders, caps, jackets, additional t-shirts, and more. The price range for the collections was between $230 and $4,200.
The Wonder Gallery
The first collection between the companies was The Wonder Gallery. The Wonder Gallery included many apparel pieces with Disney’s most popular characters. Some products included t-shirts and hooded long sleeves. There are 7 unique pieces still available from the launch, 5 t-shirts and 2 hoodies. All of the products were black and white, which gave a much more luxury feel to the items than Disney apparel usually has.
The t-shirt designs includ Elsa and Olaf, Bambi, the Disney Castle, Oswald, or the Dalmatians and they all have the Givenchy logo on them. The t-shirts are a mix of white shirts with black designs or black shirts with white designs. All 5 t-shirt options retail for $595 on Givenchy’s website.
There was only 1 sweatshirt design but it was available in both a black hoodie with white decals or a white hoodie with black decals. The sweatshirt said “GIVENCHY” on the front and had 3 Disney castles with the Givenchy logo above one another on the sleeves.
These minimalist and modern designs gave a completely new and luxurious vibe to Disney branded apparel. The fact that the clothing was solely black and white also was very different from the usual Disney apparel that is extremely colorful and bright.
To access the collection’s page on the Givenchy website, click here.
The 101 Dalmatians Collection
The second collection between Disney and Givenchy was inspired by the 101 Dalmatians movie. This collection created by the companies included a wider range of products. The products still available include two purses, a pair of shoes, two shirts, and a pair of shorts. The collection, for the most part, is completely neutral colored with two of the items having a small detail in red.
The first purse is white with the dalmatian black spots on it, it retails for $1990. The second purse is dark gray with “GIVENCHY,” the dalmatians dog head on it, and Disney written in a small font. This purse retails for $1270.
The shirts are different colors but have the same design of many of the dalmatian puppies on the balcony with “GIVENCHY” in the middle of the design and the Givenchy logo in the top right corner. On the white shirt, Givenchy is written in gold block letters and on the black shirt Givenchy is written in red block letters. Both shirts retail for $655.
The sweat shorts are black with Dalmatian puppies on the front of both legs and the Disney and Givenchy logo on it, it retails for $790. Finally, the shoes are white with a pink heel strap and a pink Givenchy logo on the side of the shoe. There are also dalmatian puppies intertwined with the logo. The shoe retails for $695.
This second collection was accompanied by an animated film that was created by the legends of hand-drawn animation at Walt Disney Animation Studios. It was overlooked by Eric Goldberg, an extremely successful Disney director and 2D animator who worked on some of Disney’s most popular movies such as Aladdin, Hercules, and the Princess and the Frog.
To access the collections page on the Givenchy website, click here.
The Advantages of the Disney X Givenchy Collab
This collaboration between two extremely iconic brands has a lot of advantages for both Disney and Givenchy. To start off, Disney has such a wide demographic that covers all ages, genders, cultures, and everything in between. This will widen Givenchy’s customer base and expose their brand to some entirely new demographics. The fact that Disney has a huge demographic along with the already promising Givenchy demographic ensures that the products from the collaboration will sell and generate a lot of revenue for both brands.
This is also extremely beneficial for Disney. Traditional Disney apparel is very colorful, playful, and vibrant which is not everyone’s vibe nor preference. This has led many Disney fans to not purchase any Disney apparel. Givenchy making this modern and minimalist collection of Disney apparel allows the older and more mature Disney fans to be able to enjoy Disney apparel as well.
Some Background on Disney
Walt Disney Company is a mass media and entertainment company. They have five different business segments including media networks, parks and resorts, studio entertainment, consumer products, and interactive media.
Disney’s media network segment is the biggest of the five and it includes the company’s cable and broadcast television networks. These networks include ESPN, the Disney Channels, and ABC Family.
Disney’s parks and resorts segment includes the six worldwide vacation locations that includes 12 theme parks and 51 resorts. The six locations include Orlando, Los Angeles, Paris, Tokyo, Shanghai, and Hong Kong. Each of these locations have a Disney World/Land park and some have other additional parks. They also all have resorts surrounding the park for the guests to stay at and get a full Disney experience.
Disney’s studio entertainment segment includes the production and acquisition of live-action and animated motion pictures, direct-to-direct content, musical recordings and live stage plays. This includes all of the movies, music, and plays that Disney owns. Some movie examples include the Princess Movies, Guardians of the Galaxy, Pinocchio, Thor, and many many others. Even many adult movies are owned by Disney.
Disney’s consumer products and interactive media segments are somewhat blended together and they include the merchandising of the Disney brand and Disney properties through licensing, retail, video games, digital applications, and content divisions. Some examples of this include Disney apparels and accessories sold online and in the parks, video games such as The Lion King and Toy Story 3, and Disney apps.
History of Disney
The Walt Disney Company was originally founded under the name “Disney Brothers Cartoon Studio” on October 16, 1923. It was founded by brothers Walt Disney and Roy Disney in Hollywood, California.
It all started with Walt Disney’s talent for drawing cartoons and writing short stories. He had a studio called “Laugh-O-Gram” that went bankrupt but when he moved to LA, he was able to sell one of the short films produced by Laugh-O-Gram, Alice’s Wonderland. When he sold this film, he also signed a contract to make six more films like it, which is what prompted Walt and Roy to start their company. Two of his next releases included Steamboat Willie and Snow White and the Seven Dwarfs. Since these early years, Walt Disney Company has produced many many more groundbreaking films.
The company has transformed into a holding company for everything having to do with entertainment in the media, opening theme parks around the world and acquiring dozens of companies including ABC, ESPN, Pixar, and Marvel Studios. Disney has transformed the industry of entertainment and media, and it continues to do so today.
Some Background on Givenchy
Givenchy is a French luxury fashion and perfume house, headquartered in Paris. Givenchy has 83 directly operated stores throughout the world. Out of these 83, 52 are freestanding, 22 are shop-in-shops, and 9 are outlet stores. Additionally, many other stores independent from the Givenchy brand sell Givenchy products within them.
The History of Givenchy
Givenchy was founded in 1952 by Hubert Givenchy. Hubert was only 17 when he started studying at the French National School of Fine Art. Later he was mentored by Robert Piguet, but he wanted to create a more modern style which led to the start of Givenchy. He had a team supporting his goal for the brand and together they designed the iconic debut collection called “The Separates.” The show to debut the collection included light skirts, elegant blouses, and simple designs. This collection allowed women to wear a new style of clothing that wasn’t as constrictive as the looks of that time. The collection was very successful and became a blueprint for the success of the company in years to follow.
Givenchy continued to create iconic and eye-catching designs year after year. Some of their most famous ones included the Baby Doll Dress, the Balloon Coat, Audrey Hepburn’s LBD, Audrey Hepburn’s gown in “Sabrina”, and the Hepburn Floral Dress. The brand continues to design one of a kind dresses for important figures and celebrities to wear to special events, including the dress Meghan Markle wore to her wedding.
In 1988, Givenchy was purchased by Louis Vuitton Moet Hennesy (LVMH) in a $45 million deal. This acquisition still allowed Hubert Givenchy to remain creative director of the brand until he retired in 1995. Since his retirement, there have been multiple famous designers who have designed for Givenchy. Currently, Matthew Williams is Givenchy’s creative director.
Givenchy has a variety of products including haute couture, ready-to-wear clothing, accessories, perfumes, and cosmetics for both men and women. Their product categories include:
Givenchy’s ready-to-wear includes a wide range of tops, bottoms, jackets, dresses, undergarments, knitwear, and much more. Their bags include 8 models/types. Givenchy’s shoe options include boots, derbies, sneakers, slides, and sandals. Their accessory options include jewelry, small leather goods, belts, scarves, beanies & caps, sunglasses, ties, tech accessories, and more.
Their beauty products link takes you onto their specific beauty website and the inclusions of that are makeup, fragrances, and skincare.
Givenchy has a wide variety of fashion products available and their products are all very high quality. To reflect this, their products are expensive, which is to expect with a luxury brand.
Final Thoughts on the Collaboration Between Two Iconic Brands
Overall, the collaboration between Disney and Givenchy brought together two iconic and classic brands. The collaboration benefitted both companies in multiple ways, but over anything it gave Disney fans a more modern and simplistic option for Disney merchandise. The collaboration highlighted some of Disney’s most traditional and popular characters, which gave some pieces a very nostalgic feel to it. Because of the success of the two collections, Givenchy and Disney have decided to make this collaboration long-term, so make sure to keep an eye out for future collections!