Introduction 

While there are already many fashion house names in the industry, that does not mean you cannot add one of your own as a beautiful brand name to the long list. You just need to make sure you have something new, something that you think the fashion industry misses, and something that you want to offer the world. Then you back it up with a beautiful, unique, and creative brand name. 

It is impossible for the fashion industry to become saturated since everyone needs clothes, and we change our clothes from time to time. That is all you need to succeed in this competitive industry. In addition, those who are passionate about designers and fashion will not mind spending a pretty penny in order to make them look good and stunning. Therefore, there is room for everyone.  

The key is to brand everything, and the beginning of a good brand is to choose a great name. If you are entering the apparel business to compete with the already established, top brands worldwide, you will need a brand that is recognized worldwide. There are some individuals who have a constant flow of name ideas, while there are many others who have no ideas at all. Regardless of which category you belong to, do not rush into your decision. You must evaluate your decisions thoroughly. 

• Why are Fashion House Names Important? 
• What Do You Need Before Starting a Fashion House? 
• Tips for Choosing a good Fashion House Name 
• Elements of a Great Brand Name 
• 30+ Catchy Fashion House Names 
• 20+ Creative Fashion House Names 
• 20+ Unique Fashion House Names 

Why are Fashion House Names Important? 

Choosing the right name for a company is one of the most important aspects of its success, since it is the first thing that anyone – particularly potential customers – will notice about it when they first come into contact with it. One of the most important steps in developing a successful brand is choosing a name for your clothing line or fashion house. The name plays a vital role in your business strategy—it can either make or break it. By attracting potential customers to your business, a great name will essentially make your business. Often, when people find it difficult to choose a name, it is not because they are unable to find one but rather because they do not know what to call it. It is usually because they cannot settle on a name. Those that come up don’t seem good enough for the business, which is why they keep hoping that a better name will emerge. There are many fashion brands in the world today; therefore, you have to make sure your brand name stands out from the crowd. The brand name will forever play an important role in the following ways; 

• Your brand identity 
• Your customer’s first impression 
• The power and type of customers your brand will attract. 
• If your brand will be memorable or not. 
• What Do You Need Before Starting a Fashion House? 

Prior to starting your fashion house, you must consider a number of factors. In order for people to recognize your clothing brand and not mistake it for a generic clothing company, you must establish a brand identity that begins with choosing a memorable brand name. As well as skills and other business strategies, you will also need to develop a brand. Without a strong brand identity, your products will not be recognized in an industry already crowded with competitors. 

The choice of a brandable name can be difficult. However, if you can master the simple principles of creating or selecting a brand name, you will be able to scale quickly through this stage. Note that any name will do; it must be recognizable as a brand. As part of creating or selecting your brand, you will need to understand what constitutes a brandable name so that you can use them as guidelines. 

Tips for Choosing a good Fashion House Name 

There are a number of simple principles that fashion house names should follow, including; 

Must be Brandable 

There is no way to overemphasize the importance of this point. A brandable name is one that is natural or brandable. The more natural it sounds, the better the chances you will have of building a brand. You can test a name’s brandability or naturalness by attempting to create a slogan or motto around it. The slogan may not be suitable if you cannot create one, or if there does not appear to be any appropriate phrase for it to serve as a slogan. 

Reference the Clothing type 

It is important to begin a fashion brand by focusing on a specific type of clothing; once that is achieved, you can then expand your brand to other clothing styles later under the same branding. When choosing a name for your brand, you should ensure it conveys the message that you offer clothing of the type you offer. You will need to find a way to include your clothing in the brand name, regardless of whether your clothing is streetwear, swimwear, dance clothing, T-shirts, or intimates. 

Incorporate your Name 

There is no rule that formality means uptightness. It actually provides for flexibility. Therefore, you should consider it if your name has a nice flow and is well suited for naming a fashion house. The top fashion house names today are all derived from this approach. It is possible for your brand to follow the same steps as Calvin Klein, Louis Vuitton, Tommy Hilfiger, etc., which are all the names of the founder, and they have grown to be as successful as they are now. 

Cast your vote 

While you may find several names that fit the brandable category, you will only need one. If you need assistance, consult your friends and family. Ask them for their opinions, and you may also request their vote. They may also be able to develop a memorable brand name creatively on your behalf. 

Elements of a Great Brand Name 

After gaining an understanding of the essential elements of a brand-able name, let’s examine the elements that make up a good brand name. These elements are essential to creating or selecting a memorable brand name. We can say, if we put all of them in one sentence, that a good brand name makes your potential customers excited because they have found a brand that suits their requirements and matches their personality. 

SMILE and SCRATCH are acronyms that can help you find the perfect name, so your brand name should make your potential and loyal customers SMILE. You might have to scratch it off if it has specific characteristics. 

SMILE If 

• Simple; Upon first contact with your brand, your customers should be able to identify your name, as well as what your brand is all about. 
• Meaningful: the average customer must be able to comprehend the concept of your name. 
• Imagery: the name should create a mental image and be visual in nature. 
• Legs: It is essential that the name be able to lend itself to wordplay and be able to carry the brand. 

In order for your name to be effective, it must sound empowering, engaging, entertaining, and enlightening. Seek to evoke a certain emotion in your potential customers.  

A good brand name will perfectly fit into these categories—making your customers “SMILE” all the way.  

SCRATCH If 

• Spelling: You have to constantly explain how to spell things to people if you are spelling-challenged. 
• Copycat: similar in pronunciation, connotation, or meaning to the name of a competitor. 
• Random: has no connection to the brand or its mission. 
• Annoying: has a hidden meaning or is easy to misinterpret. 
• Tame: is shallow, dull, flat, does not inspire, or is non-emotional. 
• Curse of Knowledge: only an insider or your close circle would get the meaning or understand the perspective of your name. 
• Hard to pronounce: the pronunciation isn’t apparent and doesn’t rely on punctuation. 
• It is likely that you will have to “SCRATCH” off the name if it falls into any of the categories above. 

30+ Catchy Fashion House Names 

Listed below are some suggestions for catchy fashion house names-names that will stand out among the many other fashion houses in today’s marketplace; 

• Emerald Apparel 
• Finders Keeper 
• Fashionista’s Attic 
• Evolve Designs 
• Fascinating Accessories, Inc. 
• Threads & Treads 
• The Fashion Gallery 
• The Wardrobe 
• The Wardrobe 
• Bodacious Boutique 
• Confident Attire 
• Closet Critique 
• Closet Critique 
• Fashion Boutique 
• Elegant Experience: Apparel and Accessories 
• Crafting Club 
• The Studio – Bridal Gowns 
• Modern Man – Men’s Clothing Store 
• The Studio – Bridal Gowns 
• The Activewear 
• Bad Boy Outfitters 
• Big and Tall Clothing Store 
• Belle Chic 
• Blue Moon Clothing 
• For The Love Of Fashion 
• Pleased To Dye For You 
• The Pretty Shoppe 
• For The Love Of Fashion 
• Freak Chic Boutique 
• Glamour Clothes 
• Fashionably Unique Boutique 
• Casually Luxurious 
• Selection Boutique 
• All About The Fabric 
• Sophisticated Pieces 
• All-in-One Clothing 

20+ Creative Fashion House Names 

There is no doubt that being creative is essential in order to stay ahead of the competition in the fashion industry. But, do not worry, we’ve got you covered. Here are some fashion house names that will help you set your business apart from the competition. 

• Chictown Outlet 
• Pure Gold 
• Fab and Funky 
• Watch this Space 
• Clad in Style 
• Fab and Funky 
• Clothing for All 
• Edgy Chic 
• Clothed in Grace 
• Hot Trendz 
• Eye Candy 
• After Dark Apparel 
• Annual Equinox 
• All Dressed Up 
• Branded Clothing Co. Ltd. 
• Fashion Boulevard 
• Country Roadhouse 
• Flirty and Fun Fashions 
• Funky Town Designs Inc. 
• Flowerz Apparel Boutique 
• Sporting Goods Junkies 
• Hashtag Couture 
• Paws & Effect Clothing Store 
• Bloom and Grow 
• Ace Fashion 

20+ Unique Fashion House Names 

The goal of any business owner is to stand out. If you choose a name that is unique, you will be able to accomplish your goal. Check out the suggestions of unique fashion house names below for you to use; 

• Closet Change 
• Bright Designer Sheets 
• Fashion Square 
• Apparel Place 
• Coloured Shoes 
• Aura of Style 
• Attire World 
• Avenue Fashion 
• Rags to Riches Clothing Shop 
• Avocet Clothing Designs 
• Savvy Chic 
• Rags to Riches Clothing Shop 
• Fashion Frenzy 
• Glam and Glitz 
• Clothes On Fire! 
• Fashion Favorites 
• Sew Much To Do 
• Fabric-ly Yours 
• Casual Elegance Wear 
• The Winter Beanie Boutique 
• The Start of You and Me 
• Beanie (or your name) Stuff ‘N’ Things 
• Clearly Chic 
• Benefit Boutique 
• Dress Up Gals 

A Great Online Class: Contemporary Brand Identity by Domestika 

If you are interested in learning more about how you can develop a successful name for your company, we suggest taking a look at the online course “Contemporary Brand Identity: Using Verbal and Visual Branding”. 

The course is currently under promotion, but you can use the discount code: T_BROWNLEES-PROMO to get an additional 10% discount on your purchase. 

At a very affordable price, Domestika’s online course covers all the information you need to create a successful brand as well as the process for developing name ideas. Please note that if you apply for the course through the link below, you will be supporting 440 Industries and we thank you very much. 

Conclusion 

It is important to remember that a good brand name must be simple to spell, pronounce, and remember. If you follow the guidelines listed above, then you are on the right track. If you would like, you can check out our suggested names and pick the one that best fits your brand.