Fashion House Names: The Most Trendy & Luxurious Names

Fashion House Names: The Most Trendy & Luxurious Names


Though there are so many fashion house names already in the industry, it doesn’t mean you can’t start yours and add a beautiful brand name to the long list. You only need to be sure that you have something new, something you think the fashion industry misses, and something you want to offer the world. Then you back it up with a beautiful, unique, and creative brand name.

That’s all you need to succeed in the competitive world of fashion houses. The fact is that everyone needs clothes, and we change our clothes now and then, so it’s almost impossible that the industry will become saturated. Besides, those with a special love for designers and fashion won’t mind spending a pretty penny to make them look good and gorgeous. So, there’s space for everyone. 

The key is to brand everything, and the beginning of a good brand is choosing a great name. If you’re diving into the world of apparel to compete with the already established, top brands globally, you need a brand with a good name. For some, name ideas keep popping up in their minds, and for many, they seem to have no naming ideas to use. Whichever category you fall in, note that you shouldn’t rush into it. You need to evaluate your decision properly.

  • Why are Fashion House Names Important?
  • What Do You Need Before Starting a Fashion House?
  • Tips for Choosing a good Fashion House Name
  • Elements of a Great Brand Name
  • 30+ Catchy Fashion House Names
  • 20+ Creative Fashion House Names
  • 20+ Unique Fashion House Names

Why are Fashion House Names Important?

An attractive name is one of the essentials of every business. This is because that’s the first thing anyone—especially potential customers—will notice about the company at first contact.

That’s why naming your clothing line or fashion house is one of the most vital steps in developing a successful brand. The name itself is a big part of the business strategy—it can make or break the business. Therefore, a great name will essentially make the business by attracting potential customers to your business. Little wonder many people find it challenging to settle for a name.

Most times, especially for those who think they can’t find a name, it’s not that they can’t find a name. The problem is usually that they can’t settle for a name. The names that pop up, they don’t think are good enough for their business. Therefore, they keep hoping a better one will come up. That’s not to say that you should just settle for any name.

The fashion world is filled with so many brands; therefore, you have to develop a great and original name if you want to stand out from the crowd. The brand name will forever play a stake in the following ways;

  • Your brand identity
  • Your customer’s first impression
  • The power and type of customers your brand will attract.
  • If your brand will be memorable or not.

What Do You Need Before Starting a Fashion House?

You need to consider several things before you start your fashion house. If you want people to recognize you and not mistake your clothes for a generic clothing company, you will need to create a brand identity that starts from choosing a good brand name. However, aside from the skills and other business strategies involved, you need to build a brand. Without a proper and unique brand identity, people will not give your products the desired recognition in this already congested industry.

It can be a big challenge to pick a brandable name. However, if you can master the simple principles of creating or choosing a brand name, you will quickly scale through this stage. Note that not just any name will do; the name has to be brandable. You will need to know the things that make up a brandable name so that you can use them as guidelines in creating or choosing your brand.

Tips for Choosing a good Fashion House Name

The best Fashion House Names follow these simple principles, which includes;

Must be Brandable

The importance of this point cannot be overemphasized. The name you choose has to be brandable! In other words, it has to be natural. The more natural it is, the better your chance to build a brand on it. One way to test if a name is brandable or natural is to try and create a motto or slogan around the name. If you can’t, or there seems to be no suitable phrase for it to serve as the slogan, you might want to move on to other names.

Reference the Clothing type

One thing about starting a fashion brand is sticking to a specific type of clothing; at least for a start, you can then expand to others later under the same brand name. However, when naming your brand, be sure that the name carries the message of the clothing type you offer. It could be streetwear, swimwear, dance apparel, T-shirts, or intimates. Whichever one, be sure to find a way to include the clothing you sell in the brand name.

Incorporate your Name

Formality doesn’t necessarily mean uptight. It actually gives room for flexibility. Therefore, you should consider it if you have a nicely flowing name and one that can suit pretty fine as a fashion house name. Most of the top fashion house names we have today followed this step. Names such as Calvin Klein, Louis Vuitton, Tommy Hilfiger, etc., are the actual name of the founder, and they have grown to become as big as they are today. Your brand can follow the same steps.

Take a Vote

You may find two or more names that fit the brandable category; however, you need only one. Here is where you might need the help of your friends and family members. Consult them, ask for their opinion, and you may also ask them to take a vote. They might also be able to develop a great brand name creatively.

Elements of a Great Brand Name

Now that you know the essentials of a brandable name. Let’s also look at the elements that make up a good brand name. They are the key to creating or choosing an unforgettable brand name. If we put them all in one statement, we can say a good brand name makes your potential customers excited because they’ve found a brand that meets their desired needs and matches their vibe.

You can use acronyms such as SMILE and SCRATCH to help you come up with a name that suits your business. Therefore, your brand name should make your potential and loyal customers SMILE. You may also need to SCRATCH it off if it has specific characteristics.


  • Simple: at first contact, your customers should get it. What the name is, and what your brand is about.
  • Meaningful: the average customer must be able to understand the concept of your name. In other words, do not make it too complicated.
  • Imagery: the name should create a mental picture and be visually evocative.
  • Legs: the name has to lend itself to wordplay and carry the brand.
  • Emotional: the name has to sound empowering, engaging, entertaining, and enlightening. Seek to make it evoke a certain emotion in your customers. 

A good brand name will perfectly fit into these categories—making your customers “SMILE” all the way. 


  • Spelling-challenged: that is, you have to tell people how to spell it constantly.
  • Copycat: has similar pronunciation, connotation, or meaning with a competitor’s name.
  • Random: does not have any connection to the brand and what the brand does.
  • Annoying: has a hidden meaning or can be easily misinterpreted.
  • Tame: is shallow, dull, flat, does not inspire, or is non-emotional.
  • Curse of Knowledge: only an insider or your close circle would get the meaning or understand the perspective of your name.
  • Hard to pronounce: the pronunciation isn’t apparent and doesn’t rely on punctuation.

If the name falls into any of these categories, there’s a problem with the name, and you will probably need to “SCRATCH” it off.

30+ Catchy Fashion House Names

Here are some suggestions for catchy fashion house names—a name that will stand out among the many other fashion houses in today’s fashion world;

The Value of Fashion Brands
The Value of Fashion Brands
  • Emerald Apparel
  • Finders Keeper
  • Fashionista’s Attic
  • Evolve Designs
  • Fascinating Accessories, Inc.
  • Threads & Treads
  • The Fashion Gallery
  • The Wardrobe
  • The Wardrobe
  • Bodacious Boutique
  • Confident Attire
  • Closet Critique
  • Closet Critique
  • Fashion Boutique
  • Elegant Experience: Apparel and Accessories
  • Crafting Club
  • The Studio – Bridal Gowns
  • Modern Man – Men’s Clothing Store
  • The Studio – Bridal Gowns
  • The Activewear
  • Bad Boy Outfitters
  • Big and Tall Clothing Store
  • Belle Chic
  • Blue Moon Clothing
  • For The Love Of Fashion
  • Pleased To Dye For You
  • The Pretty Shoppe
  • For The Love Of Fashion
  • Freak Chic Boutique
  • Glamour Clothes
  • Fashionably Unique Boutique
  • Casually Luxurious
  • Selection Boutique
  • All About The Fabric
  • Sophisticated Pieces
  • All-in-One Clothing

20+ Creative Fashion House Names

You may have to be incredibly creative to stay above the competition in the fashion industry. But, don’t worry, we’ve got you covered. Here are some creative fashion house names you can use for your business branding;

  • Chictown Outlet
  • Pure Gold
  • Fab and Funky
  • Watch this Space
  • Clad in Style
  • Fab and Funky
  • Clothing for All
  • Edgy Chic
  • Clothed in Grace
  • Hot Trendz
  • Eye Candy
  • After Dark Apparel
  • Annual Equinox
  • All Dressed Up
  • Branded Clothing Co. Ltd.
  • Fashion Boulevard
  • Country Roadhouse
  • Flirty and Fun Fashions
  • Funky Town Designs Inc.
  • Flowerz Apparel Boutique
  • Sporting Goods Junkies
  • Hashtag Couture
  • Paws & Effect Clothing Store
  • Bloom and Grow
  • Ace Fashion

20+ Unique Fashion House Names

Your goal as a business owner must be to stand out. You can stand out by starting with a unique name. Check out the suggestions of unique fashion house names below for you to use;

  • Closet Change
  • Bright Designer Sheets
  • Fashion Square
  • Apparel Place
  • Coloured Shoes
  • Aura of Style
  • Attire World
  • Avenue Fashion
  • Rags to Riches Clothing Shop
  • Avocet Clothing Designs
  • Savvy Chic
  • Rags to Riches Clothing Shop
  • Fashion Frenzy
  • Glam and Glitz
  • Clothes On Fire!
  • Fashion Favourites
  • Sew Much To Do
  • Fabric-ly Yours
  • Casual Elegance Wear
  • The Winter Beanie Boutique
  • The Start of You and Me
  • Beanie (or your name) Stuff ‘N’ Things
  • Clearly Chic
  • Benefit Boutique
  • Dress Up Gals


Remember, a good brand name has to be easy to spell, pronounce, and remember. If you follow the guidelines listed, then you’re good to go. Better still, you can check out our suggested names and pick any one you find that best suits your brand.

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Fashion House Names: The Most Trendy & Luxurious Names Are you looking for the perfect name for your fashion house? Check here for some name suggestions and tips on creating catchy fashion house names.
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