440 industries and ISI ABROAD

A PATHWAY TO
FLORENCE 2021

ATTEND A FOR-CREDIT
ONLINE CLASS

LEARN ABOUT FASHION
BUSINESS

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DIGITAL BRANDING: Italian FASHION AND LUXURY

WITH ISI ABROAD

jump start your entrepreneurial venture

Digital technologies have radically changed our ways of starting, growing and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience and validate their products.

As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light.

In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. 

Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures,  real-life case studies and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and to achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.

  • for credit undergraduate class
  • fully online class

COURSE details

starts on

TBA

LECTURER

Thomas Brownlees

Course will run with sufficient enrollments

MADE IN FLORENCE

WITH ISI ABROAd

THE CRADLE OF THE RENAISSANCE IS ALSO THE CRADLE OF FASHION

The first fashion show took place in Florence in 1951, and with no overstatement, on that day fashion as we intend it, was born. Ever since, the city has become the pulsating heart of a fashion movement that, thanks to its heritage of beauty and tradition, has created a handful of renowned world-famous maisons
 
This course aims to explore the world of fashion through the unique lens provided by Florentine entrepreneurs, fashion designers and manufacturers. From Gucci to Ferragamo, from Pucci to Ermanno Scervino, your instructor will guide you through a selection of hand-picked companies that were able to innovate the fashion industry, identify new business ideas, and create an iconic style which is instantly recognizable from high-street clothing to the red carpet. 
 
Students, moreover, will learn about the fashion industry in its distinctive segments: from design to material sourcing, from marketing to distribution by delving into the best practices set by those visionaries that forever changed an industry.

COURSE details

starts on

COMING SOON (TBA)

LECTURER

Thomas Brownlees

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