Street aesthetic clothing is one of the most striking fashion trends to have emerged in recent years. Comprised mostly of hip hop-inspired trends and casual looks, it involves producing, promoting, and selling casual fashion in a new method that surpasses traditional retail channels.
Generally, when it comes to street aesthetic clothing, customers mostly rely on social media to buy products from the brand. The streetwear market is quite a huge one, and it continues to grow, catching the attention of some of the leading established brands in the fashion industry. Despite its iconic growth, it’s unclear what the street aesthetic clothing target market is most of the time.
If you’ve ever wondered who the target demographic is for streetwear, look no further. We’ve done our research and wrote up this article to reveal who streetwear trends target and tips on quickly discovering your own target market.
Who Makes Up Street Aesthetic Clothing Target Market?
Figuring out who you should focus on when going into streetwear isn’t always straightforward. However, with ample research, we’re confident we’ve compiled some pretty conclusive data.
Our research showed that street aesthetic clothing consumers are primarily young people 25 years and younger, who earn about $40,000 annually or less. We’ve found, despite the low-to-mid salary range, that this demographic always makes room in their budget for their favorite styles.
Social media mainly influences the street aesthetic clothing target market which means if you have a brand that sells this type of fashion, you’ll want to showcase your product appropriately on several social platforms. However, you can still connect with consumers online and offline. Most of them are still likely to purchase products from the brand’s store.
Five Factors That Determine Success in the Street Aesthetic Clothing Market
Knowing your target market is one way to determine success. However, there are other ways you can stand out and succeed in the streetwear market.
Several factors could determine your success in this market, and understanding them is key to success in the fashion industry. Below are the top five factors we’ve found which could determine success in the street aesthetic clothing market. Let’s dig in.
Most labels can only stay relevant when they continue to redefine themselves. However, authenticity is key to succeeding in the street aesthetic clothing market. The ability to remain true to your origins is how to build loyal customers.
Most people within the streetwear target market believe it is always in style. However, to survive the cycles of the fashion industry, you must strive to achieve timeless appeal. Your target market has a very high standard for this fashion label, and authenticity is the best way to meet those standards. To stand out for your target market, your brand activism is essential.
One way to show authenticity is by emphasizing your heritage as a brand. Always tell your story and continually build on what you stand for.
In today’s digital world, an authentic brand purpose is ideal for reaching the target audience. Authenticity also involves listening to your consumers and ensuring that new products fit your core and brand image.
Since street aesthetic clothing has cultural roots in hip hop, there’s also a need to build relationships with music, art, and fashion innovators.
In most parts of the fashion industry, exclusivity is driven by top prices, but this doesn’t necessarily apply to streetwear.
Success in the street aesthetic market is dependent on limited availability. Although most fashion brands show new products through runways, street aesthetic clothing has its own benchmarks. This fashion market best introduces new products through gifting styles to celebrities ahead of the official release to showcase them.
Alternatively, brands use the limited drop method, where consumers come to the store at a particular time to purchase a limited number of items. By making your new products scarce, the desirability of the product increases. It also helps the brand and the consumers connect, which is vital for any fashion brand.
On a related note, understanding the dynamics of resale is critical as it could affect your overall supply and pricing model.
Democratization is an essential feature of the street aesthetic clothing market. Most brands under this label continually take direction from the consumers directly.
A regular supply of products, aesthetics not based on the runway, and affordability are why street aesthetic clothing is ideal for social media. This fashion industry segment has been around for a while and, when relevant, used online forums to help consumers discuss style.
In this forum, fans also discussed brands that a top fashion magazine didn’t cover. Today, most of the street aesthetic clothing market searches for information on platforms like Instagram. This target market doesn’t rely on what magazines tell them to wear but instead favors peer influence and opinion.
The impact of social media on this target market is excellent. Therefore for new brands in the street aesthetic clothing market, it can be difficult to garner consumer acceptance without an established social media presence.
One way to encourage democratization in your brand is by involving consumers in content creation. Instead of telling them what to wear, involving them in the process helps them connect more. Also, continually utilize new methods to interact with consumers so that there’s a constant dialogue.
Another top way to move up in the streetwear market is to partner with an authentic streetwear brand. Doing this helps establish your credibility and also creates more awareness for your brand.
Although scarcity is vital for success in the street aesthetic clothing market, affordability guarantees sales. Our research shows that your target audience is usually young adults who aren’t considered wealthy.
This set of people prioritize brands they love, but it needs to be affordable enough to purchase. While being affordable, versatility is also crucial. Therefore, introducing diverse and day-to-night versatility in your products can be a game changer.
Consider exploring products like footwear or accessories as they have a longer lifespan in the streetwear market. Understand that while making your products affordable, it doesn’t become any less of an art. To successfully navigate affordability for your brand, it is vital to understand the spending pattern of your target audience. Also, take note of the geographical differences in spending. Asian consumers are likely to spend more on fashion items than Europeans.
Creating a loyalty program that rewards your loyal target market helps consumers to keep coming back. This action can drive sales faster than targeting those with deep pockets.
When your potential consumers view your product pricing as far, it will encourage future sales. It also significantly increases the likelihood of them purchasing your products directly rather than through resales. Instead of trying to offer a broad style range, focus on providing versatile products.
Seamless Link Between Online and Offline Activities
Street aesthetic clothing and social media’s growth are intricately linked. That’s why every streetwear brand needs to have an online presence. It is excellent for marketing and makes it relatively easy to complete a purchase. Your target market is continually looking to purchase from you directly.
Two ways you can make this easier on your target customers is through a brick-and-mortar store or an eCommerce website. The reason most consumers want to buy from an offline store is because of scarcity mentality. To ensure your products are open to a broader audience, you need to provide a seamless link between your online and offline channels.
Although customers want to visit the store in person, they also want to engage with the brand. If you achieve an effortless interaction between your online and offline channels, it can cut down the cost of traditional marketing activities. It will help street aesthetic clothing brands focus more on growing their organic following.
You can ensure a smooth link between both channels by driving customer-centricity on both channels. Ensure you establish a personal connection with consumers online and gather information.
You can then use this information and connection to improve the experience in the physical space. You should also invest in top IT to have access to the data required to stay relevant. Continually rethink your design and approach, exploring new ways to build a connection with consumers.
Another part of your business that ensures seamless interaction between offline and online activities is marketing. Consistently evaluate your marketing operations and how interactions take place within your target demographic. This component of your brand should always be open to ideas and should constantly evolve using the data points you collect.
Top Street Aesthetic Clothing Trends to Hop On
With fashion constantly evolving, it’s crucial to monitor the top street aesthetic clothing trends. It will help you discover what new trends would work for your consumers and increase sales.
Below are some of the most “it” trends to hop on while they last.
A new trend that has quickly become popular is the plaid “shacket.” It is a shirt and jacket hybrid, and it is pretty popular in the streetwear market. This trend is significant because it serves cultural aesthetics excellently. Customers like to pair it with a hoodie or a graphic t-shirt to give it that lived-in, casual feel.
Loungewear is one of the timeless trends in street aesthetic clothing. It became even more popular during the lockdown, and printed loungewear is a step up from the norm.
Adding prints and graphics to your loungewear gives it a unique feel and is an excellent trend for streetwear brands to hop on.
Another trend that doesn’t seem to be going away is the varsity jacket. Top influencers and celebrities are leading the trend, and with many reboots like Gossip Girl, there is more spotlight on varsity looks. Take a walk down memory lane and jump on this trend now.
A Great Online Class: Creation of a Streetwear Brand
If you are interested in learning more about how you can create a successful streetwear brand, we recommend taking a look at the online class "Creation of a Streetwear Brand".
The course is currently under promotion, but you can use the discount code: T_BROWNLEES-PROMO to get an additional 10% discount on your purchase.
This online class offered by Domestika, at a very inexpensive price covers all you need to know to create create a streetwear brand, from developing your mood boards to digitizing your collection and more. If you apply to the course through the link below you'll be supporting 440 Industries, and we thank you for it!
Street aesthetic clothing is a fashion category that continually disrupts the market. It is known for brand activism and is a platform for social causes.
When breaking into this market, you must understand your target demographic.
This article explains potential consumers to focus on. It also describes factors that play a role in the success of a street aesthetic clothing brand. Armed with information about the top trends and what you need to succeed as a streetwear brand, succeeding with your streetwear aesthetic clothing line can be as simple as following these guidelines.