The task of creating the perfect perfume can be a daunting one- there is a seemingly endless variety to choose from and it’s so hard to turn your brand into a memorable and inspiring scent.
How do you create your signature scent? How do you narrow it down, even with all those options available to you? This can be a daunting task, and that’s why we’ve put this article together, to guide you through a simple step-by-step process to develop your brand fragrance.
With no further ado, let’s dive into our simple step-by-step strategy.
How to Find Your Signature Scent
To make the scent-hunting journey fun and exciting, let’s go through a few helpful steps, so that you can ask yourself the right questions and come up with the most wonderful answers.
#1 How Do You Want to Your Fragrance to Feel?
How do you want to feel? As we said before, the wide variety of perfumes can be tough to navigate. How do you narrow down your options?
By knowing what kind of feeling or vibe you want your fragrance to give off.
Do you want something that makes you feel young and free and ready for adventure? Or is a more seductive scent more up your alley? Knowing this will help guide us towards some scents that might interest you more than others.
#2 What Style Does Your Fragrance Wish to Embody?
What kind of style are you attracted to – classy, sporty, elegant, preppy? How do you like your clothes designed (fitted or loose)? How does the weather impact how you dress- hot or cold? What adjectives describe your personality when it comes to personality and fashion?
All of these factors will determine what type of perfume suits your brand’s lifestyle & sense of style. These questions are going to help you translate your personality into a language that can connect a unique fragrance.
#3 What Type of Customer Are You Targeting?
Depending on how old (or young) someone is can greatly determine what kind of scent they should go for. Usual associations suggest florals for teens, heavier, muskier scents for women in their twenties and thirties, and lighter florals for older female adults. Connecting your fragrance to your audience may require some additional research.
#4 How Long Will Your Customer Be Wearing Your Scent?
After having looked into age and demographics, it may be helpful to inquire about your customer’s lifestyle, and habits.
This is not as obvious as it seems. How long your perfume lasts on your skin has a large impact on how much you’re going to want to use it- and as such, how often you might purchase a new bottle!
Different fragrances work in different ways with your body’s natural chemistry: some can evaporate easily and unpredictably (especially high-end perfumes), while others hold fast and last all day long.
To figure out an answer to this question, these are some ideas to think about.
How often do you interact with other people? How many times a day? How long can your scent last on your skin after applying it? How much does the availability of your perfume impact its use during the day? These questions will give you an idea of whether or not your target customer is going to resonate with your fragrance.
#5 Think About “Sillage”
Before we move on, let’s quickly address the “sillage” issue.
First and foremost, what is sillage?
Sillage is basically the trail left by a particular scent after you’ve worn it.
How can you ensure your perfume has good sillage, so that people are able to notice it when you enter the room without necessarily sniffing you up close?
This is an important consideration- depending on what kind of lifestyle someone leads, they may or may not want their scent to be very noticeable. Furthermore, an elegant woman will find her perfume’s sillage completely different from someone who enjoys athletic activities.
#6 What Ingredients Are Used In Your Scent?
Let’s think ingredients.
As a rule of thumb, there are three types of ingredients used in fragrances: base notes (which tend to last longer), middle notes (a little lighter), and top notes (the lightest ones).
Using these three simple coordinates can help you select the right perfume for you. How? Knowing which type of note is dominant in your chosen scent, will help you determine whether or not it’s likely to go with the fragrance profile you identified with our step-by-step strategy.
For example, if your fragrance has mostly base notes- think earthy smells like patchouli and musk- then it’s more likely that your scent would be compatible with a busy work life filled with frequent interactions.
On the other hand, if there are many middle notes- lighter scents that do not stay long on your skin, such as jasmine- then this fragrance may be better suited to someone who spends most of the day in an air-conditioned office.
The top notes are the lightest, and don’t last very long on your skin- think citrusy scents. This type of fragrance is often a good choice for people who have a more glamorous lifestyle, or enjoy frequent events & nighttime activities.
#7 How Much Does Your Scent Cost?
You should also consider how much you’d be willing to spend on your scent: there’s no point in spending a fortune if your fragrance isn’t going to suit you!
It may be helpful to consider what other fragrances cost (or companies like Net-A-Porter, who offer perfume samples) and use that as a ballpark figure you can always go above or below, but it’s helpful to have a frame of reference.
At the end of your process, you should have an idea of which fragrance fits your customer profile best. How do you use this information? How will you sell your perfume to them?
You can do this by describing what makes your scent unique- is there one ingredient that gives it a certain je ne sais quoi? Why does it stand out from others on the market? How might they benefit from using it more often (or at all)?
How can they feel better when wearing this scent day in and day out (and night after night)?
All these ideas can be used when talking about why someone should try or purchase your signature scent and help you not only create your fragrance but successfully bring it to market.