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YEARS OF EXPERIENCE

webinar 1 - introduction to fashion business

saturday march 6 12.00 pm cet

In this first class, we’ll discuss what it means to run a fashion business in 2021, by understanding the value that fashion companies bring to market and what it is that customers expect from the relationship they build with their favourite brands.

In this first class we’ll also look a the way the course is structured so that you can better decide which classes are better suited for your needs.

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starts on

Saturday March 6 12.00 PM CET

webinar 2 - fashion markets, fashion customers, fashion values

saturday march 13 12.00 pm cet

The starting point of any business, is understanding what are the benefits that you are going to bing to market to help your customers. In this class we’re going to look into market analysis, customer segmentation and value proposition design.

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starts on

Saturday March 13 12.00 PM CET

webinar 3 - CUSTOMER JOURNEYS, EXPERIENCES AND LOYALTY

saturday march 20 12.00 pm cet

In oder to effectively plan your online presence, you need to first map your customer journey. This will help you to identify the different stages of purchase behaviour your customers will go through and how you can then intercept their intention to buy.  In this class we’ll see how online markets work and how you can use the digital environment to your full advantage.

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starts on

Saturday March 20 12.00 PM CET

webinar 4 - BEST PRACTICES IN WEBSITE AND APP DESIGN

saturday march 27 12.00 pm cet

In order to effectively plan your online presence, you need to first map your customer journey. This will help you to identify the different stages of purchase behaviour your customers will go through and how you can then intercept their intention to buy.  In this class we’ll see how online markets work and how you can use the digital environment to your full advantage.

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starts on

Saturday March 27 12.00 PM CET

webinar 5 - SOCIAL COMMERCE STRATEGIES, MOBILE STRATEGIES AND CONTENT MARKETING

saturday april 3 12.00 pm cet

Social commerce and mobile commerce follow their own unique rules. This is why it’s important to understand what are the forces that shape online behaviour when designing your social media strategy. In this class we’re going to look into social media marketing and community validation.

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starts on

Saturday April 3 12.00 PM CET

WEBINAR 6 - FUNDING YOUR BUSINESS FROM BOOTSTRAPPING TO PRIVATE EQUITY

saturday april 10 12.00 pm cet

With no intent to offer any type of financial advice, in this class we’ll delve into the world of startup funding. If your business is growing and you are looking to support this growth by attracting capital, in this class we’re going to talk all about it.

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starts on

Saturday April 10 12.00 PM CET

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