Introduction

Getting a beauty product can be somewhat challenging, especially when deciding between L’Oréal vs Revlon selections. New cosmetic brands with innovative ideas rise in the fashion industry every day. However, the long-existing and top brands have distinctive features. L’Oréal and Revlon are some of the leading brands in the beauty industry, and it won’t be very objective to choose the best among these two without some definite analysis. Despite their close reputation in the beauty industry, each brand has what it stands for or differentiates it from others. If you have decided to step up your beauty game, you need to know everything about the top beauty companies ruling the market system.

• The Origin – L’Oréal vs Revlon
• L’Oréal vs Revlon – The Digital Evolution
• The differences in Marketing Strategy – L’Oréal vs Revlon
• L’Oréal vs Revlon – The Refund Policy
• The L’Oréal vs Revlon Dilemma – Criticism
• L’Oréal vs Revlon – Awards and Certifications

The Origin – L’Oréal vs Revlon

L’Oréal brand has its origin dated from the research carried out by an enthusiastic chemist in 1909. Eugene Schueller had formulated the first hair dye, which he sold to Parisian hairdressers. Between 1957 and 1983, the L’Oréal brand made significant changes by expanding its productions. All this happened when Francois Dalle took the seat as the company’s chairman. As time went by, they realized it was high time Francois got a successor, and, therefore, Charles Zviak became the chairman in 1984. Fortunately, he never diminished the hard work or contributions made by his predecessor but instead fostered the company’s growth. 

The company’s popularity increased between 1988 and 2005, under the management of Lindsey Owen Jones. It was recognized globally and became number one on the beauty list. The current Chief Executive Officer is Jean-Paul Agon.

Revlon history spawned as soon as Charles and Joseph Revlon and CR Lachman recognized the need to produce fingernail paint that complimented Hollywood actresses’ ravishing red lipsticks. In the 1950s, Revlon made the front magazine cover the “Fire and Ice” portrayal while using famous actresses like Ingrid Bergman to run its campaign. 

Between the 1960s and 1990s, the company increased its diversity worldwide and supported feminism. At this point, the company started producing several makeup items like eyeliner and fragrances. In the 2000s, which is the millennium age, Revlon pushed forward to present its products to young people through prominent brand ambassadors like Olivia Wilde and Emma Stone.

L’Oréal vs Revlon – The Digital Evolution

The L’Oréal brand keeps its top-rated categories by updating itself on innovative solutions. The company’s growth is evident from its approach to digital marketing. The former Chief Digital Officer, Luborima Rochet, commented that digital could take the company further beyond its current state. It is no news that the company has existed for a long time, but its executives are ready to participate in the global digital change. With Asmita Dubey being the current Chief Digital Officer, users should keep expecting better digital results than the previous years.

In 2010, the company engaged in some digital improvements, which inspired them to transform into higher marketing dimensions. Currently, L’Oréal has immensely grown its digital presence. This involves recruiting about 2,000 digital experts to drive sales via online influence. Moreover, this investment has had a high return because the company reported an increase of 34% in e-commerce sales in 2018.

The L’Oréal vs Revlon comparison exists, despite the digital adoption by top companies or organizations today. Revlon made a 40% increase in its net e-commerce sales in August 2021. The company wants to sustain this level of achievement by implementing more digital infrastructure. Its digital evolution is commendable, especially for the unexpected increase recorded in the past two years. However, Revlon’s digital evolution rate seems to be little compared to its competitors. It appears as though the company is making substantial digital investments, but even so, it may take a longer time to see the results or returns on investment. However, Revlon keeps using famous women’s faces in its digital approach, including Cindy Crawford, Claudia Schiffer, Christy Turlington, and Imam.

The differences in Marketing Strategy – L’Oréal vs Revlon

The direct marketing report for L’Oréal is the motoring marketing effect per country. L’Oréal has recorded many views on its social platforms, reaching about one billion. The company invests a lot into YouTube ads while closely monitoring the campaign results. It is much easier to analyze countries with large audiences and reach them.

The brand has mainly focused on YouTube since they receive more engagement here than on any other platform. More so, the marketing team employs short messages to convey information as much as possible. The assumption is that only a few people are patient enough to read lengthy ads in this digital age. Interestingly, L’Oréal employs the Modiface AR technology as one of its solutions to curb this problem with its online audience or customers. This has also improved the customers’ experience when shopping for L’Oréal products.

Unlike L’Oréal, the Revlon beauty industry channels its marketing strategies towards the TikTok audience. The company focuses on creating hot lipstick and promoting wellness and body perfection on Tiktok. They want to achieve stable, authentic, and all-around digital transformation.

In 2014, the Revlon brand introduced its “Love is On” product category, a marketing campaign project on its own. The aim was to emphasize the love connection or love magic the company’s products can achieve. The brand executives agreed to channel their value into love positivity. 

“Love is On” was coined from the last three letters of “Revlon,” which signifies seduction, adoration, attraction, and passion. The company’s relaunch was achieved through digital ads and platforms. However, the focus is not only on the seductive effect of lipstick but also on how love can generate from sensual passion.

Conclusion

Doing an analysis of L’Oréal vs Revlon covers several subject areas. Nevertheless, choosing a preferred brand between the two depends on personal factors. The best step is to reach out to a beauty consultant to find the best option for you. This will include your skin requirements and the most available products in your local store. Moreover, you may come across several services online; take your time to confirm the quality of the provided services. You can also check online reviews for testimonies from past users. Hopefully, your decision-making process is more straightforward with the above comparison.