Do you want to build a luxury beauty brand? Well, reading this article is a great start. Choosing a good luxury beauty brand name can seem like a daunting task to do. Maybe you can’t find the perfect name that resonates with the brand you’re trying to create, or perhaps you need some name ideas to get your creative juices flowing. Either way, this article will cover those areas. This includes some in-depth information on the extreme importance of having a good brand name, some unique luxury beauty brand name ideas to inspire you, and the best practices to create a good brand name to stand out from the competition. Let’s dive right in.
The Importance of a Good Luxury Beauty Brand Name
If you want to pick a name for your luxury beauty brand, it is essential to know that the influence of a name on a business is massive, be it big or small. A well-chosen name can make your brand iconic, while the wrong name can keep your brand from being taken seriously, ultimately limiting your growth. Your luxury beauty brand name should be a source of pride and joy to your employees and evoke emotion in your customers or potential customers when they hear or see it. Having this understanding, let’s dive into the importance of having a good luxury beauty brand name.
#1 – It is important to create a trusted and famous brand.
A significant part of your brand strategy is spreading the word about your brand, which is necessary to include the name. This brand strategy also consists of the name of your brand featured on all your products and packaging. Simply put, your luxury beauty brand name is one of the first things your customers and potential customers see, and first impressions matter a lot when it comes to branding. It takes several consecutive good encounters with a brand to correct a wrong first impression, and you don’t want customers and potential customers to see your brand as a joke or in a bad light because of its name.
Gaining marketing momentum greatly depends on having an exceptional image of your company that your customers can interact with. This image is achieved by the impression your luxury beauty brand makes on people; your name is one key factor influencing people’s impressions of your brand. This sort of influence is why it is crucial always to put your best foot forward when it comes to something your customers see first, one of which is your name.
#2 – A bad luxury beauty brand name can limit your business
Many business owners fail to realize that the right name not only elevates your brand and business in general, but a bad or unmemorable name can also limit its growth potential. A good luxury beauty brand name takes the brand to new heights, while a bad or poorly chosen name can actively constrain a brand/business seeking to expand.
Examples of names to avoid are names that are too location-specific. These names make the product accessible to potential customers outside of that location. Also, a name that translates into gibberish or an offensive word in another language should be avoided. For example, the English word “gift” translates into poison in German, which you wouldn’t want your business to be associated with – it can be that tricky.
#3 – It Establishes The Identity of Your Business
A good luxury beauty brand name is supposed to be unique enough to show a clear identity that differentiates your luxury beauty brand from its competitors. You must be conscious that your brand name establishes your organization’s identity to the population in just a few letters or words. This is why having a unique but catchy luxury beauty brand name is essential. Brands like Chanel, Gucci, Prada, and so on have names that establish an immediate identity in customers’ minds and even potential customers. These names are unique and catchy, short, and easy to remember. Having these attributes is what makes them stand out from the crowd and makes them memorable.
Your luxury beauty brand name hints at the nature of your brand and its identity. This name must evoke a particular emotion which, in this case, is the feeling and experience of luxury.
However, not all brands are like luxury brands. A critical difference between a luxury beauty brand and any other brand is that the brand isn’t selling essential commodities. They are selling nonessential items perceived to have a high value. This difference is an important reason why it is necessary to fine-tune the name of your luxury beauty brand for the sake of your marketing and branding strategy if you’re willing to walk the path. Keeping that in mind, let’s proceed to some luxury beauty brand name ideas for you.
Best Posh Luxury Beauty Brand Names
Let’s begin by exploring posh luxury beauty brand names. Generally, these names portray a classy establishment that offers premier services. These luxury beauty brand names reflect that your prices are on the higher side, and your internal designs are wonderfully glamorous. This name will also make an impression on remarkable and client-centred services.
Posh luxury beauty brand name ideas for makeup and cosmetics
Here are some samples of luxury beauty brand name ideas for makeup and cosmetics to get inspiration from:
- Golden Halo
- Lush and Pretty
- Luxury Shinesation
- Rosy Glam
- Glitz Luxury
- Royal Blush
- Glitter Queen
- Ethereal Freshface Beauty
- Golden Rose Blushes
- Flawless face luxury
- Lip Glamour
- Royal Glitters
Posh Luxury Beauty Brand Name Ideas for Skincare
Samples of posh luxury beauty brand name ideas for skincare to get you inspired:
- Exquisite Glow
- Regal Skin Care
- Gorgeous skin
- Skin Glam
- Luscious skin
- Diamond Glow
- Derma Exquisite
- Fresh Beauty
- Posh Skin
- Royal Glow
- Rich Blossom
- Lush skin
- Golden Bloom
- Glam Belle
- Royal and Radiant
- Imperial Beauty Cosmetics
- Chic Glow
- Exquisite Radiance
- Derma Lush
Best Classy Luxury Beauty Brand Name Ideas for Hair
Here are samples of classy luxury beauty brand name ideas for hair care to inspire you:
- Exquisite Strands
- Prestige Hair
- Hairsential Luxury
- Lush Follicles
- Regal layers
- Grand Strands
- Golden Curls
- Fleek Follicles
- Luxe Hair
- Braided Elegance
- Royal Sheen
- Glam Queens
- LaVida Hair Crowns
Luxury Beauty Brand Name Ideas for General luxury
Below are luxury beauty brand name ideas for general luxury to get your creative juices flowing. They are categorized into posh luxury beauty brand names for men and women, to be more specific.
Samples of posh luxury beauty brand name Ideas for Men
- Golden Stallion
- Men Reign
- Men Lavish
- Royal alpha
- Lux Valour
- El Hombre Elegante
- Imperial Men
- Alpha Delight
- Luxury Intensity
- Masters Glam
- Luxury Stallion
- Royal Brawn
Samples of posh luxury beauty brand name ideas for women
- Lush Beauty
- Rich Bloom
- Rare Belle
- Beauty Glam
- Royal Beauty
- Elite Swan
- Star Elite
- Elite Beauty
- Beauty Queens
- Lush Paradise
- Beauty Bliss
- Style and Glamour
- Exotic Glam
- La Donna Elegante
- Posh Beauty
- Pamper bliss
- Sapphire Glam
- Swan Grande
- Diva luxury
- Royal Diva
- Royal Donna
- Regal Swan
- Lush and pretty
- Golden skin palace
- Posh and Radiant
- Radiant Glow
- Her majesty
- Ethereal Beauty
- Glamify Palace
Best practices for naming your luxury beauty brand
Picking the right luxury beauty brand name is not an easy task. There are necessary steps to take to pick the right name. This section will emphasize the best practices for choosing a great one for your brand.
#1 – Analyze your existing competitors
It is essential to know that before you even start thinking about brainstorming luxury beauty brand name ideas, you have to research the competition. Look for businesses in your niche and classify their brands into “successful” and “unsuccessful”.
Now try to figure out the naming strategy behind the brands, both successful and unsuccessful. See which luxury brands with what names are doing well and those that aren’t.
After that, note every observation and pick out the commonalities between the successful and unsuccessful luxury beauty brands.
Now you’ve gotten somewhere. What you need to do next is to initiate the commonalities among the successful brands into your brand-naming strategy and try to avoid those of the unsuccessful brands.
#2 – Decide Your Market Positioning
After determining the similarities between successful luxury beauty brands and their names or brand naming strategy, you must decide on your market positioning. It is simply how you want people to perceive your brand. This step is crucial because it dictates your entire marketing and brand strategy. To determine your market positioning, you have to decide if:
- You’re trying to fit the market
- Or you’re trying to stand out.
If you’re trying to fit in, you will have to copy the entire brand-naming strategy of successful competitors. This “strategy” works for some people. However, it would be best if you don’t overdo it to avoid having legal troubles.
However, if you’re trying to stand out, then you’ll have to tweak the brand strategy of those successful luxury brands to give you a unique stand and brand. Although, these differences must be subtle because you still need to follow the core principles it takes to succeed in the niche. Remember that you’re aiming at something that shows you’re not just like every other luxury beauty brand.
#3 – Brainstorm and shortlist luxury beauty brand name ideas
After analyzing your competitors and deciding your market positioning, the next thing to do is to brainstorm ideas. If You want an excellent luxury beauty brand name, it is advisable not to use overly popular words. Use words relating to that popular word instead. This tactic is vital to stand out from the crowd.
Also, if you noticed, I mentioned some name ideas with words in Italian and Spanish, and you were probably like, “I’m not Italian, neither am I opening an Italian beauty house or something”. Some words are in other languages because having those kinds of names exudes an aura of extravagance that positions your luxury brand as something premium. We all know that this is the kind of aura we want when it comes to luxury.
After picking proper luxury beauty brand names using the above processes, the next thing to do is to shortlist ideas you’ve gotten. Use this quick checklist to shorten your list of name ideas.
- Is the name simple and easy to remember?
- Is it easy to read and say aloud?
- Does it avoid clichés or overused words?
- Does it convey a relevant meaning?
- Is it catchy and uniquely different from the names of the competitors?
#4 – Get feedback and check if the name domain is available
After shortlisting your ideas, the next thing is to get feedback. Ask other people to pronounce and spell the name to see if it’s simple enough. Ask them what they felt when they saw or pronounced the word – the emotional feelings your name evokes are as essential as the name itself. Next, check if the domain name is available on the web and social media platforms. If it’s available, next, you go creating your brand. If it isn’t, keep searching until you find the perfect one.
A Great Online Class: Contemporary Brand Identity by Domestika
If you are interested in learning more about how you can create a successful name for your business, we recommend taking a look at the online class “Contemporary Brand Identity: Using Verbal and Visual Branding”.
The course is currently under promotion, but you can use the discount code: T_BROWNLEES-PROMO to get an additional 10% discount on your purchase.
This online class offered by Domestika, at a very inexpensive price covers all you need to know to create create a strong brand and learn about the process that helps you develop your name ideas. If you apply to the course through the link below you’ll be supporting 440 Industries, and we thank you for it!
It is essential to understand that there is predatory competition in the world of luxury. This competition is why you have to start well with a good name, which makes your brand grow quickly. After going through the luxury beauty brand name ideas in this article, we hope you’re inspired and well-equipped to choose the perfect name for your luxury beauty brand.