Maybelline is an iconic beauty brand that has been around for many years. At one point, almost every woman has had one or more products from Maybelline in their collection. Despite its launch being in 1915, this cosmetics brand remains a top seller to mass retailers globally. It doesn’t matter if you’re just discovering this brand or if you’ve been using its products for decades; its brand story is unique.
A similar brand is Loreal which is a personal care brand. Its headquarters are in France, and it is also a leading cosmetic brand. This brand focuses on makeup, haircare, skincare, perfumes, hair color products, and sun protection. It has also introduced some top innovations to the cosmetics industry, making it a worthy competitor for Maybelline. In this Maybelline vs Loreal side-by-side comparison, we’ll explore the brands’ history, their top products, and marketing strategies that make them such a success. Now that you know what this guide entails, let’s take a look.
Maybelline vs Loreal – Maybelline’s History
This brand created the first mascara in 1915, and we have Thomas Lyle Williams and Maybelline to thank for that. However, mascara has come a long way and is a permanent fixture in makeup bags today. The most iconic makeup product was the Maybelline Great Lash Mascara, designed in a green and pink tube. This mascara was inspired by fashion designer Lily Pulitzer and was an instant hit. From their humble beginning to the vast success of the makeup brand, we understand the impact that Maybelline has had on the cosmetic industry. This company has been present for over a century and is still one of the leading cosmetic brands globally, with its stores available in over 120 countries.
The brand started to offer accessible and innovative cosmetics to everyone. Maybelline wanted to provide technologically advanced formulas with edge and on-trend expertise in New York City. It achieved this success, and its innovative products are why the Maybelline community keeps growing. The company’s goal is to help make everyone feel ready to take on the world. The company caters to all generations and levels of makeup expertise. Whether you’re a makeup expert or you’re a minimalist, there’s always a Maybelline product for you. This company encourages its customers to use makeup as a form of self-expression, and to foster this; its products are available at affordable prices. Maybelline makeup products provide excellent results while going easy on your pockets.
Maybelline vs Loreal – Loreal’s History
A young French chemist called Eugene Paul Louis Scheller developed a hair dye formula in 1909. He named this product Oreale. Down the road, he also created other hair care and styling products by using his formula. He mainly sold these products to Parisian hairdressers. It wasn’t till 1919 that he registered his own company and named it Societe Francaise de Teintures Inoffensives Pour Cheveux. Finally, the invention of skin care products under the brand revolutionized its name as L’Oréal. Over the years, several modifications have been made to the name.
Although the brand started with hair dye, it has grown into a leading cosmetic company with celebrities vying for the product around the globe. The brand offers various styling products, hair care kits, and skincare. Its tagline ‘Because you’re worth it’ also plays a part in the brand’s success amongst women in the cosmetic industry.
Maybelline’s Marketing Strategy
As a top brand in the cosmetic industry, many factors contributed to the grand success of the Maybelline brand. If you’re wondering why this brand’s continued success in the industry, below are its marketing strategies.
One of the top reasons Maybelline is so successful is its users’ moderate items. Every lady cannot manage the significant expense of corrective items. Therefore, Maybelline can create a vast market for its products by creating modest beautifying agents that offer the best quality. Maybelline creates new products and propels them in a moderate value range for working ladies. The top quality of the brand and the reasonable cost is why Maybelline is so popular with ladies.
Maybelline successfully uses different media stages to draw attention towards their makeup products. The brand is consistent with print media like magazines, papers, and more to remain in the spotlight. Additionally, it provides offers and limited-time bulletin to its supporters for advising about new products they’re about to release. Before new Maybelline products are released into the market, Maybelline conducts shows, expos, and several occasions to effectively introduce the product. In their adverts, Maybelline is known to use their slogan, ‘get it going’, to guarantee customers that their products would make them feel wonderful.
Utilizing Online Networking
In the Maybelline vs Loreal comparison, Maybelline takes the crown for online showcasing. The century-old organization saw the expanding popularity of the internet amongst ladies. Therefore, the company started to utilize social media platforms to spread the word amongst ladies. Maybelline uses different influencers, making it easy for the brand to gain a large audience among young ladies. Maybelline is famous for pairing up with influencers to promote its products effectively. They also create hashtags and encourage ladies to post their pictures after using one of Maybelline cosmetics using the hashtag. By utilizing this hashtag, Maybelline’s online presence continues to grow.
Top Quality Products
Maybelline doesn’t stop showcasing its products on social media platforms to gain popularity; it also creates top-quality products. It also creates content that its product users can find helpful. On Pinterest and Instagram, Maybelline frequently shares informative tips that customers can utilize. The brand isn’t just creating top-notch products for your use; it is also interested in discussing the product with its users to understand how to make it better.
Maybelline uses celebrated models for its campaigns all around the world. Since it has an online presence, the brand uses these models to portray the different users of Maybelline and pass their message of top-quality products. Maybelline can reach a broad audience by using different models from various demographics. Also, the brand works with top models like Gigi Hadid and many more. It also releases items through collaborations with influencers like the #GigixMaybelline products. By doing this, the brand can reach its fans and increase sales.
Loreal Marketing Strategy
There are many marketing strategies that Loreal uses that have made it the successful cosmetics brand it is today. Below are the top reasons behind the brand’s popularity in the industry.
Loreal is a brand that continues to expand; it is available in over 130 countries. A widespread distribution is one of the top reasons this brand is such a great success. This feature leads to the maintenance of the economic scales. It also allows the company to earn a quick reputation in various countries by controlling the cost of products in different countries.
Strong Integrated Marketing Communications
Loreal is famous for its integrating marketing communication. It utilizes different social media platforms to promote its products to its target audience. The brand also uses print media like newspapers, magazines, and more to widen its customer base. The brand also performs exceptionally well at its purchasing point.
Top Quality Products
Brand image is one thing that helps brands progress. Loreal has a unique and reliable identity which plays a significant part in its grand success. The brand offers a top-quality product that lasts for a long while and has no side effects. Loreal foundation and finishing powder offer ladies a flawless finish. Due to this, most ladies trust the brand enough to be assured of the company’s name alone.
Although Loreal started with hair dye products, another reason Loreal is so popular is the diversification. The brand offers different skincare, haircare, and makeup products. It also offers. It provides products of different personal care sections, which has proven to be one of its greatest strengths.
Iconic Maybelline Products to Explore
Maybelline has a vast range of products, and knowing what to add to your makeup bag is essential. In this section of the Maybelline vs Loreal comparison, we’ll check out Maybelline’s most iconic products and why they’re a great choice to have.
Most would argue that this is the best Maybelline product you can find. It is a liquid foundation that spreads and blends excellently on your face. It is an excellent choice for most makeup experts and beginners, and it will give you a flawless finish. This foundation doesn’t just have a flat matte finish but a satiny matte that makes the skin glow. This foundation also doesn’t give users a cakey look and will last you for more than 6 hours.
Maybelline Fit Me Loose Finishing Powder
Another top product from the Fit Me line is the Maybelline Fit Me Loose Finishing Powder. It is a powder that’ll make you fill like there’s a filter on your face. This product helps to smoothen out your texture while blurring your pores. It is a great everyday product that’s ideal for beginners. This powder has a soft and velvety feel and a fantastic brightening effect on your face. This makeup works well for frequent touch-ups, and it will give you an even-toned polished look.
Maybelline Instant Age Rewind Concealer
This concealer and highlighter from Maybelline are a must-have. It has a great creamy and thick texture. Therefore, it will conceal blemishes on your face while remaining lightweight on the skin. The Age Rewind concealer blends seamlessly into the skin to provide you with a flawless finish. It also stays for a long while without creasing, and you can use it alone on your face when you want minimal makeup.
Maybelline Master Strobing Cream
This is a jewel from Maybelline that you shouldn’t overlook. It gives you a ‘daily glow’ look rather than feeling like there’s something on your face. This strobing cream is a fragrance-free highlighter made from a micro-pearl liquid formula. It is lightweight to ensure that natural glow on your face, and you can use it before or after your foundation if you want a subtle and glam look. We love most how subtle it is, and it is the best choice if you’re looking for an illuminating cream to provide you with a dewy finish.
Lash Sensational Mascara
If you want long and thick lashes, you should get the Lash Sensational Mascara. This product is created with a low-wax formula to minimize clumping on the lashes. The mascara also comes with several heavy-duty pigments that ensure it can stay from morning to noon. One feature that steals the show with this product is its multi-layered brush. This brush’s design ensures that it can capture every lash and build instant volume with a couple of swipes.
Maybelline vs L’Oréal – L’Oréal’s Most Iconic Products
You can find a few of the most famous Loreal products below.
Loreal Paris Color Rich Moist Matte Lipstick
This is one of the best lipsticks this brand offers users. It has a comfortable matte texture and is quite creamy. Therefore, it glides without tugging or pulling the lips. It also provides users with an opaque finish, and you can trust it to stay long. This lipstick comes in beautiful shades that complement different skin types.
The Loreal foundation comes in 11 shades and offers an excellent warm undertone. It is pretty thick but relatively easy to blend, making it an ideal choice for beginners. This foundation provides high coverage with a matte finish. It is soft and silky, preventing all forms of cakey looks.
Loreal Collagen Moisture Filler
This moisture filler helps to hydrate and strengthen the skin. It works excellently on wrinkles and fine lines. After use, you’d notice a visible bounce to your face. This is a significant step up from the regular anti-aging creams because collagen blends into your skin quickly.
Loreal Contour Parfait Line
This lip liner doesn’t just help fill the lips; it also defines the pout. This liner makes your lipstick last longer and comes in varying shades. It is easy to use when drawing the arch of the lips and offers users a creamy matte while applying. The Loreal Contour Parfait Liner has a staying power of over 6 hours.
Maybelline and L’Oréal have been through different ups and downs. As a brand, Maybelline is famous for its innovative and trendy products. The brand also strives to empower women around the world with its products. The idea is to ensure women make the most of their unique beauty. Loreal is a globally recognized cosmetic brand that offers products to care for your skin and hair. As the Maybelline vs Loreal comparison draws to a close, we hope you have a better understanding of why thousands of women like their products and why the brands are so successful.