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free content

How To Segment the Fashion Market [VIDEO]
How do you segment the fashion market? In this whiteboard animation, we're looking at the different tiers which are part of the fashion pyramid.

Experiential Branding in Fashion [VIDEO]
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.

Fashion Sustainability Explained [VIDEO]
Fashion Sustainability is a complex topic so we try to clarify what we mean with it. Through the whiteboard animation we explain who its accountability.

Experiential Branding Through Physical and Digital Retail
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let's look at how creativity is impacted.

How Fast Fashion Trends are Affecting Designers' Creativity
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let's look at how creativity is impacted.

How to Design a Bespoke Brand Experience
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.

Experiential Branding and the New Horizons of Retail Management
Experiential brands connect to their customers by evoking positive reinforcements which drive a customer back to the store. Let's see how they do it.

How To Write a Great Return Policy for Your Ecommerce
Returns are the new normal. High returns can also mean higher customer loyalty. In this post we are going to address how to create a great return policy.

Fashion Sustainability and Consumer Accountability
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it's easier to imagine it as a step-by-step process.