Fashion Firm Competitor Analysis Criteria
October 23, 2019
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
New Trends in Fashion Design and Sustainability
October 22, 2019
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
Best Consulting Practices in the Creative Industries [Full Guide]
June 27, 2019
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
How To Segment the Fashion Market [VIDEO]
May 23, 2019
How do you segment the fashion market? In this whiteboard animation, we’re looking at the different tiers which are part of the fashion pyramid.
Experiential Branding Through Physical and Digital Retail
May 19, 2019
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
How to Start Making Your Fashion Company More Sustainable
April 26, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
How to Finance Your Fashion Startup
April 24, 2019
Starting a company in fashion is very capital intensive, in this post we are going to look at how to finance your fashion startup.
How to Write a Business Plan for Your Fashion Brand
April 23, 2019
Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Starting a Fashion Business: A Comprehensive Reality Check
April 19, 2019
Starting a business in the fashion industry requires more that a good design idea. In this post we’ll run a reality check to help you focus.
Market Segmentation in the Fashion Industry
April 6, 2019
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
