In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
In this post we’re analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.
In this post, we’re looking at one of the most remarkable collaborations in fashion: the one between Karl Lagerfeld and H&M. Enjoy!
In this post, we’re looking at Jaquemus and his innovative branding strategy, able to defy cliches.
Are collection drops the key to making your streetwear brand luxury? Let’s look into the way Nike is able to use exclusive distribution to create timeless sneakers.
You will need a catchy slogan to help create the perfect brand picture in your customer’s mind. Check out some Perfume Advertisement Slogans here.
How to Start a Fragrance Business – this article covers everything you need to know about starting a profitable fragrance business. Read more
In this case study we’re looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand’s equity.