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Brunello Cucinelli Case Study: The Conspicuous Austerity Customer
In this post, we’re looking at Brunello Cucinelli, a brand which is synonymous with class and unassuming style.
Nespresso Case Study: Teaching to Luxury Companies How to Manage a Business Model Portfolio
In this post we’re analysing Nespresso to look at what luxury companies can learn from the launch of this popular product.
Karl Lagerfeld and H&M Case Study: The Collaboration That Changed the Fashion Industry Forever
In this post, we’re looking at one of the most remarkable collaborations in fashion: the one between Karl Lagerfeld and H&M. Enjoy!
Bape Vs. Stussy: Streetwear Case Study
In this post, we’re comparing and contrasting two iconic streetwear brands to see how the brands compete and influence each other.
Jaquemus Case Study: The New Paradigms of the Designer Brand
In this post, we’re looking at Jaquemus and his innovative branding strategy, able to defy cliches.
Nike Case Study: When Dropping a Limited Collection Makes You A Luxury Brand
Are collection drops the key to making your streetwear brand luxury? Let’s look into the way Nike is able to use exclusive distribution to create timeless sneakers.
What Are Some Catchy Perfume Advertisement Slogans You Can Use?
You will need a catchy slogan to help create the perfect brand picture in your customer’s mind. Check out some Perfume Advertisement Slogans here.
How to Start a Fragrance Business: Everything You Need To Know
How to Start a Fragrance Business – this article covers everything you need to know about starting a profitable fragrance business. Read more
Giorgio Armani Case Study: Using the Business Model Portfolio to Dominate International Markets
In this case study we’re looking at how Giorgio Armani was able to develop a business model portfolio to expand in international markets without diluting the brand’s equity.
