Relational Branding for Fashion Companies
November 20, 2019
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
What is Made in Italy and Why It Matters
November 14, 2019
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
7 Simple Advice for Inspired and Entrepreneurial Artists
September 22, 2019
If you’re an artist looking to better understand the business of the arts, in this post we’ll go over 7 simple pieces of advice to get you started..
How Licensing Works in the Fashion Industry
September 16, 2019
Licensing in the Fashion industry is a key contract to create partnerships with manufacturers and utilize all of the untapped equity of your brand.
The Cost of Natural Resources in Sustainable Fashion
June 30, 2019
Fashion sustainability is not a limitation imposed by the new demands of the market, but an opportunity to create new value and change to the industry.
Building a Habit is the New Branding in Fashion Retail
June 11, 2019
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
How to Hook Your Fashion Clients By Creating Addictive Brands
June 10, 2019
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Experiential Branding in Fashion [VIDEO]
May 22, 2019
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
How Fast Fashion Trends are Affecting Designers’ Creativity
May 18, 2019
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
Understanding How to Build a Sustainable Fashion Brand
April 27, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
