Understanding a Firm’s International Marketing Strategy
January 8, 2020
Both SMEs and MNEs need to approach international marketing strategy fully aware of the challenges that international competition presents.
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December 15, 2019
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December 8, 2019
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December 8, 2019
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How to Put a Price On Your Fashion Brand
November 21, 2019
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
Relational Branding for Fashion Companies
November 20, 2019
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
Customer Segmentation in Beauty and Cosmetics
November 16, 2019
To study products and services in the beauty and cosmetics sector we need to look at customer and firm segmentation criteria to correctly position our USP.
What is Made in Italy and Why It Matters
November 14, 2019
Made in Italy is not a simple country of origin or a site of production it’s a legacy of heritage and quality that firms strive to maintain. Let’s see how.
From a Single Collection to a Collection Portfolio
October 24, 2019
Fashion companies are moving away from the creation of a single collection per season and are starting to develop a collection portfolio. Let’s see how.
Fashion Firm Competitor Analysis Criteria
October 23, 2019
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
