Introduction Competing in the mass-market is challenging for any company. As the saying goes, you cannot be everything to everyone, you need to pick a niche.

Introduction As companies develop their branding strategies, they are required to answer a fundamental question: who are their customers? Without being able to identify who your

Fast vertical retailers This business model is connected to companies which pursue the development of speciality chains with a wide geographical reach.  Examples of companies

Introduction A business model represents the internal logic of a firm. As managing a business entails for a high degree of complexity, a business model allows managers

The “Pipeline”: related and supportive industries in fashion To better understand fast fashion, we don’t need to focus exclusively on the marketing process of promoting

Introduction The fashion industry is unique. Even if we are likely to associate fashion firms with the glamorous catwalks and the eccentric personalities of fashion designers,