Fashion Firm Competitor Analysis Criteria
October 23, 2019
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
How Licensing Works in the Fashion Industry
September 16, 2019
Licensing in the Fashion industry is a key contract to create partnerships with manufacturers and utilize all of the untapped equity of your brand.
The Business Challenge of Fashion Sustainability
June 30, 2019
Fashion sustainability is not a limitation imposed by the new demands of the market, but an opportunity to create new value and change to the industry.
Best Consulting Practices in the Creative Industries [Full Guide]
June 27, 2019
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
How A Fashion Brand Can Ignite Action
June 13, 2019
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
How to Hook Your Fashion Clients By Creating Addictive Brands
June 10, 2019
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Segmenting Your Audience in Fashion [VIDEO]
May 27, 2019
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
How Fast Fashion Trends are Affecting Designers’ Creativity
May 18, 2019
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
How to Design a Bespoke Brand Experience
May 17, 2019
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.
Fashion Sustainability Through Design Innovation
April 29, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
