Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
Fashion brands have been transitioning towards vertical integration in order to leverage on the opportunities of masstige, lets’ see why.
Create an app, make it viral and spend the rest of your life worry-free. That’s something that many people tried, but few succeeded at. Let’s see why.
The insight that JTBD Theory provides to marketers is subtle, and to capture it, developing ‘Job Stories’ helps focusing your team on what matters most.