Sustainability in Fashion is about the triple bottom line: profit, environment and social equity. In this post we present what this means for your firm
Starting a company in fashion is very capital intensive, in this post we are going to look at how to finance your fashion startup.
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
Retail distribution in the fashion industry is the last mile for the company, but the first step into the brand for many customers.
Collection development in the fashion industry is a process which allows to create a synergy between the creative and managerial souls of the company.
The fashion industry is striclty entwined with the challenges of developing a brand. Branding in fashion accounts for the highest intangible assets.
Fashion market segmentation is an essential step to understanding your customer. Knowing what makes him\her purchase your items is essential to success.
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
China is no longer an emerging economy and continues to offer unique challenges to luxury firms due to their unique culture and history.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
