What Make a Brand a “Luxury” Brand [Podcast]
December 6, 2020
Episode #4 What Makes a Brand a Luxury Brand? RSS Link to Subscribe to the Podcast Listen to the Podcast on Spotify Hi everyone, my
5 Strategies to Develop a Sustainable Business Model For Your Fashion Brand
December 1, 2020
Developing a sustainable business model for your fashion brand is no easy task, in this post we’ll see how to make your brand more sustainable
How Fashion Brands Can Assess the Financial Value of Their Second-Hand Market
November 26, 2020
Second-hand markets are becoming more and more popular with new and exciting opportunities to flip a well-chosen investment piece. Let’s see!
11 Best Practices to Crowdfund Your Fashion Brand
November 10, 2020
In this post, we’ll look at 11 ways to crowdfund your fashion brand to build an audience, develop a product or start a business!
Top 7 Reasons Why Direct-To-Customer Fashion Brands Fail
October 13, 2020
In this post, we’re looking at 7 reasons why direct-to-customer brands fail, despite being a potentially profitable business model.
Digital Branding in Fashion and Luxury
May 10, 2020
440 industries AND isi ABROAD DIGITAL BRANDING: Italian FASHION AND LUXURY GET YOUR FASHION BUSINESS ONLINE starts on TBA lecturer Thomas Brownlees MEET YOUR INSTRUCTOR
Brand Communication in the Fashion Industry: VIdeo Lecture
February 13, 2020
Introduction Fashion is in itself a form of communication. Moreover, fashion firms communicate their brands and communicate their products by conveying a mix of both tangible and intangible elements.
How to Put a Price On Your Fashion Brand
November 21, 2019
It’s hard to put a price on your brand. In this post, we are discussing how you can break down the intangible value of your brand and put a price on it.
Relational Branding for Fashion Companies
November 20, 2019
When you understand what kind of relationship to foster with your audience, you will be able to identify consumption patterns.
Can your Brand Survive the Growth of the Luxury Market?
September 1, 2019
As the luxury market is growing, brands need to adapt to new competition and to the standards of more demanding customers. Let’s see what can be done!
