As many fashion businesses are now data-driven, sometimes there is a risk of making simple mistakes by focusing on the wrong variables.
In this article, we move past the traditional 'customer profiling' approach in order to understand what types of marketing approaches really work.
Developing a brand experience is no simple task but in this post, we'll give you 5 ideas that can help customers "feel" your brand.
In this post, we're looking at 7 ways you can engage your retail customers and provide them with memorable and meaningful experiences.
In this post, we're discussing what is a moment of truth in marketing strategy and how it affects your customer journey.
In this post, we're looking at the three "Es" of branding and applying them to fashion brand management.
Is your fashion business product or market oriented? Let's find out!