Fashion Sustainability Through Design Innovation
April 29, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
Sustainability In Fashion is not a Philosophy, It’s an Action Plan
April 26, 2019
Sustainability in Fashion is about the triple bottom line: profit, environment and social equity. In this post we present what this means for your firm
Applying Blue Ocean Strategy to Your Fashion Brand (With Examples)
December 17, 2021
In this post, we’re looking at Blue Ocean Strategy and how it can help you innovate the value your fashion business is bringing to the market.
Vivienne Westwood Case Study: A Brand, An Icon, An Activist.
December 15, 2021
In this post, we’re looking into Vivienne Westwood, a designer that is among the most respected and influential fashion icons of our time.
Patagonia Case Study: Developing Trigger Event Communities in Sustainable Fashion
December 13, 2021
In this post, we’re looking at how Patagonia is contributing to fashion sustainability by creating trigger-event communities focused on helping users be more sustainable.
3 Best Practices to Run Focus Groups in Fashion Business Research
December 13, 2021
In this post, we’re looking at 3 best practices to follow to run effective and engaging focus groups. Enjoy!
Balenciaga Advertising – Strategies, Ad Spend, Campaigns
December 7, 2021
This article explores Balenciaga advertising strategies and their top campaigns to provide better insight into their success.
5 Things You Need to Start a Fashion Business in 2022
December 6, 2021
In this post, we’re looking at 5 things to take into account as you embark on your entrepreneurial fashion journey.
Burberry vs Gucci – Battle Of The Brands
November 30, 2021
Do you want to know what makes the iconic brands Burberry and Gucci stand out? Find out in this article on Burberry vs Gucci.
Balenciaga Brand Identity – Luxury meets Streetwear
November 30, 2021
Balenciaga Brand Identity – Luxury meets Streetwear. Let’s explore the history, revolution, and promotional strategies of this great brand.
