New Consumer Models in Fashion Sustainability
December 19, 2019
In order to address the challenges of fashion sustainability firms need to become better aware of the trends that are influencing customer behaviour.
The Business Challenge of Fashion Sustainability
June 30, 2019
Fashion sustainability is not a limitation imposed by the new demands of the market, but an opportunity to create new value and change to the industry.
How Fashion Brands Can Assess the Financial Value of Their Second-Hand Market
November 26, 2020
Second-hand markets are becoming more and more popular with new and exciting opportunities to flip a well-chosen investment piece. Let’s see!
Customer Segmentation in Sustainability Does Not Work and Here’s Why
September 19, 2021
In this article, we move past the traditional ‘customer profiling’ approach in order to understand what types of marketing approaches really work.
Should Your Ecommerce Platform Sell Pre-Owned Items? Pros and Cons Explained
September 17, 2021
Should your ecommerce sell pre-owned items alongside new ones? In this post we’re looking at the benefits and challenges of selling second hand clothing.
Fashion Sustainability and Measuring Success: From ROI to Social Return on Investment
September 10, 2021
Being successful depends on what metrics we pick to define success. If you want to create a high-impact business, than SROI is your best friend.
Why Capsule Collections are a Great Marketing Tool for Fashion Brands
May 8, 2021
Capsule collections are a great way to explore new markets, build brand equity, access resale marketplaces and much more!
Why Luxury Watches Cost More in the Second Hand Market
May 6, 2021
Ever wondered why second-hand watches can cost more than new ones? In this post, we’ll explain the secrets the make them valuable.
Finesse Case Study: How Will AI Affect the Fashion Industry?
May 5, 2021
The fashion industry is more and more AI-friendly in this post we’re looking at how Finesse is leveraging this new technology to grow.
All You Need to Know to Start a Cause Marketing Campaign
May 4, 2021
If you’d like to get a cause-marketing campaign started but don’t know where to begin, this post is just for you. Enjoy!
