Fashion Firm Competitor Analysis Criteria
October 23, 2019
Using fashion firm segmentation criteria we can better understand the competitive market in which a brand operates and better define its competitors.
New Trends in Fashion Design and Sustainability
October 22, 2019
Are the brands dictating fashion trends, or are business trends impacting creativity? In this post we are going to look at where style comes from.
Best Consulting Practices in the Creative Industries [Full Guide]
June 27, 2019
Consulting in the creative industries requires a wide set of skills which have a lot to do with your own character and mindset.
How A Fashion Brand Can Ignite Action
June 13, 2019
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
How to Hook Your Fashion Clients By Creating Addictive Brands
June 10, 2019
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Business Modelling in the Fashion Industry [VIDEO]
May 27, 2019
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Flagship Stores and Omnichannel Distribution [VIDEO]
May 24, 2019
In a world evolving towards pure play digital stores, omnichannel distribution seems to be able to connect the physical and the digital seamlessly.
How To Segment the Fashion Market [VIDEO]
May 23, 2019
How do you segment the fashion market? In this whiteboard animation, we’re looking at the different tiers which are part of the fashion pyramid.
Experiential Branding in Fashion [VIDEO]
May 22, 2019
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
How Fast Fashion Trends are Affecting Designers’ Creativity
May 18, 2019
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
