Sustainability in Fashion is about the triple bottom line: profit, environment and social equity. In this post we present what this means for your firm
Starting a business in the fashion industry requires more that a good design idea. In this post we’ll run a reality check to help you focus.
he fashion industry is very complex: segmentation can assist firms provide a unique value to their unique customer base.
The Country of Origin Effect relates to the values that consumers associate to a country’s reputation for excellence. Let’s see in detail what this entails.
The business of fashion spans across many industries, firms and cultural influences. Let’s break it down and understand how the fashion system really works.
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
It’s simple and straightforward, yet most people forget the importance of a relationship oriented business. Here’s some advice on how to start a business.
Create an app, make it viral and spend the rest of your life worry-free. That’s something that many people tried, but few succeeded at. Let’s see why.
