How A Fashion Brand Can Ignite Action
June 13, 2019
Nowadays all the talk in marketing is about engagement and conversion. Let’s look in more depth at how a fashion brand can ignite action in its audience.
Building a Habit is the New Branding in Fashion Retail
June 11, 2019
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
How to Hook Your Fashion Clients By Creating Addictive Brands
June 10, 2019
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Experiential Branding in Fashion [VIDEO]
May 22, 2019
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
Experiential Branding Through Physical and Digital Retail
May 19, 2019
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
How to Design a Bespoke Brand Experience
May 17, 2019
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.
Experiential Branding and the New Horizons of Retail Management
May 15, 2019
Experiential brands connect to their customers by evoking positive reinforcements which drive a customer back to the store. Let’s see how they do it.
Understanding How to Build a Sustainable Fashion Brand
April 27, 2019
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
How to Write a Business Plan for Your Fashion Brand
April 23, 2019
Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Brand Image and Communication in the Fashion Industry
April 9, 2019
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.
