Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
Experiential brands connect to their customers by evoking positive reinforcements which drive a customer back to the store. Let’s see how they do it.
Starting to develop sustainability strategies for your fashion firm can seem daunting at first, but it’s easier to imagine it as a step-by-step process.
Writing a business plan for your fashion brand can be a daunting endevour, but it’s not really that bad if you set your mind to it.
Brands strive to convey a consistent communication across a variety of media: to achieve this objective they need an integrated communication strategy.