Understanding Entry Modes in International Marketing
March 16, 2019
Firms have several options when entering foreign markets. In this post we analyse how each entry strategy comes with a unique set of risks and rewards.
The Challenges of Negotiating Across Cultures
January 7, 2019
It might be easy getting to Yes, but it’s much harder getting to si,hai and da. Let’s see the challenges of negotiating across cultures.
