In this post, we’re looking at a firm’s expansion strategy in the light of tariffs and other trade barriers to company international growth.
In this post, we’re looking at franchising as a great strategy to expand your brand’s distribution domestically and internationally.
In this case study we’re looking at Nike’s history and legacy to understand the competitive advantage it brings to market.
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Few fashion houses are as recognizable as Gucci, but few know about Gucci history. Keep reading to learn all about the luxury brand.
Puma is a leading sportswear brand. To understand the brand’s success, this article walks you down Puma history and its marketing strategies.