NYX Professional Makeup Case Study – The Accessible Pro Brand
In this article we’re taking a deeper look into the popular cosmetics brand NYX and analyse its marketing strategy.
Gymshark History Case Study – The Billion Dollar Fitnesswear Brand
Gymshark is a major company in the fitness industry and remains a fast growing gym clothing brand. Learn more about Gymshark history here.
Fabletics Owner – The Name & Story Behind The Brand
This global brand provides sportswear, footwear, and more. Read this article to learn about Fabletics owner and the story behind the brand.
Victoria’s Secret vs Bath & Body Works – All You Need To Know
The two companies were once sister brands. Read this Victoria Secret vs Bath & Body Works for all you need to know about the brands.
The Customer Service Paradox: Explained
In this post, we’re looking at the customer service paradox and how it contributes to increasing you brand loyalty.
7 Steps to Starting an Online Jewellery Business With No Capital
Starting an online jewellery business can be a challenging, and it provides a very steep learning curve. In this post, we break down 7 steps to get started.
How to Empower Your Loyal Customers and Grow Your Brand
In this post, we’re looking at some ideas to manage clients who already bought from your business, but need some extra work to get them to become loyal, brand advocates.
5 Ways to Delight and Surprise Your Customers in Fashion Retail
In this post, we’re looking at 5 ways you can surprise and delight your customers in your fashion retail store.
Maybelline History Case Study- How It Started
Maybelline history showcases the rise of the makeup giant. This article explores how Maybelline became a leading cosmetic brand.