Building a Habit is the New Branding in Fashion Retail
June 11, 2019
Fashion firms are quickly realising that the most profitable way to manage their customers is not only to establish their brand but to build habits.
How to Hook Your Fashion Clients By Creating Addictive Brands
June 10, 2019
Companies are not fighting only to win positive reinforcements, but to hook their fashion clients by developing addictive products and shopping experiences.
Business Modelling in the Fashion Industry [VIDEO]
May 27, 2019
Defining the right business model for your fashion brand is as crucial as creating the right products for your customers. Here are some examples.
Segmenting Your Audience in Fashion [VIDEO]
May 27, 2019
Segmenting your audience is the first step to creating a coherent and focused marketing strategy for your fashion brand. Let’s look at how.
Flagship Stores and Omnichannel Distribution [VIDEO]
May 24, 2019
In a world evolving towards pure play digital stores, omnichannel distribution seems to be able to connect the physical and the digital seamlessly.
How To Segment the Fashion Market [VIDEO]
May 23, 2019
How do you segment the fashion market? In this whiteboard animation, we’re looking at the different tiers which are part of the fashion pyramid.
Experiential Branding in Fashion [VIDEO]
May 22, 2019
Experiential Branding in Fashion is on the rise, and an increasing amount of companies are investing to provide experiences instead of products.
Experiential Branding Through Physical and Digital Retail
May 19, 2019
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
How Fast Fashion Trends are Affecting Designers’ Creativity
May 18, 2019
Fast fashion companies are not only changing the way we shop, but are also altering the way clothing is designed. Let’s look at how creativity is impacted.
How to Design a Bespoke Brand Experience
May 17, 2019
As we now live in the experience market, brands are seeking new ways to create custom brand experiences to attract and retain their customers.
