Top 5 Tips to Start a Fashion Consulting Agency in 2022
In this post, we’re looking at 5 top tips for anyone looking to start a fashion consulting firm! Enjoy!
How to Grow The Audience of Your Fashion Brand in 4 Steps
In this post, we’re looking at 4 simple steps to help you create an engaged and loyal customer base for your brand. Or expand the existing one.
How To Navigate Branding Decisions in International Markets
In this post, we’re exploring all possible branding options when developing your business internationally. Enjoy!
The First, Second, and Zero Moment of Truth: Explained.
In this post, we’re discussing what is a moment of truth in marketing strategy and how it affects your customer journey.
The 3-Step Process to Write the Perfect Cover Letter for Your Fashion Job Application
In this post, we’re looking at how to write a great cover letter by following a simple 3-step process.
What Are Points of Difference and Points of Parity for Your Brand?
In this post, we’re clarifying the distinction between points of difference and points of parity. Enjoy!
Skimming, Market Pricing, and Penetration Pricing Strategy Explained
In this post, we’re looking at three essential pricing strategies to help you understand how to best launch and manage your products in the marketplace.
Top 5 Tips on How to Prepare for a Fashion Business Interview
In this post, we’re looking into 5 great tips to help you score your fashion dream job by preparing for that fashion business interview.
Case Study: Comme des Garcons and PLAY
In this post, we’re looking into a case study analysis focused on Comme des Garcons and Play.